JRMA Forecast: Rubber Consumption to See Increase—First Bounce in 5 Years

Rubber consumption will see its first annual increase in five years, according to a forecast by the Japan Rubber Manufacturers Association (JRMA). The combined total consumption volume of natural and synthetic rubber in 2016 is expected to amount to 1.3414 million tons, up 0.8 percent from the previous year. See a breakdown of the figures by major product category below.

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Sumitomo Riko Enters Europe’s High-Pressure Hose Market

Sumitomo Riko Co. Ltd. has concluded an exclusive distributor agreement with Hydroscand AB, a Swedish seller of high-pressure hoses based in Stockholm. The move will enable Sumitomo Riko to expand sales of high-pressure hoses in 43 countries in Europe and elsewhere. This marks the company's first full entry into the industrial hose business's European market.

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Goodyear Japan Kanahara

Aiming to Raise Market Share and Brand Equity—Nippon Goodyear

The automobile market in Japan is going through a difficult period, said Yujiro Kanahara, president of Nippon Goodyear Ltd., speaking recently to Japan Rubber Weekly. This is particularly true in the tire sector, where Nippon Goodyear faces a number of strong rivals and where market growth is limited, Kanahara said. Still, he believes there are opportunities for growth.

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Wanli Tire of China Entering Japan Market

Guangzhou Fengli Tire & Rubber Co. Ltd., southern China's biggest manufacturer of radial tires and owner of Wanli Tire, has decided to enter the Japanese market. This will provide a foothold for its global expansion strategy, thus ensuring a prime base from which to expand elsewhere overseas.

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Rubber Industry Forecast ’16 (Part 4)—Internet Sales’ Impact Remains Small

Trading Companies Part 2—Although many trading firms focus on domestic demand, a generational change has been under way recently, resulting in an increase in younger managers. Merchants of this new generation have begun setting their sights not just within the country but overseas as well. They are also eager to explore new markets and develop new technologies and products.

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