Nexen Tire Japan Inc. announced on Sep. 1 that it has agreed to team up with Sanrio Co. Ltd. (TYO:8136) to launch the world’s first Hello Kitty-themed automotive tire. Nexen Tire Japan is planning to launch the Hello Kitty tire in Japan in the summer of 2018 with a global launch also on the horizon. The Hello Kitty tire will...
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Nihon Michelin Tire Co. Ltd. has begun introducing BFGoodrich-branded truck tires to the Japanese market, starting from Sept. 1. The initiative will involve the sequential launch of four series of tires for trucks and trailers. The move was made in an effort to target customers who were not drawn in by the Michelin brand, as well as to respond to...
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Yokohama Rubber Co. Ltd. (TYO:5101) announced on Aug. 31 that it has begun supplying its Geolandar G055 tires to FCA US LLC for use as original equipment (OE) in the automaker’s new Jeep Compass. The model went on sale in North America this June. Developed using Yokohama Rubber’s advanced BluEarth tire technology, the Geolandar G055 SUV tire’s utility performance allows...
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A number of new employees in technical positions at Toyoda Gosei Co. Ltd. (TYO:7282) recently took part in a cleaning activity held on five separate days at the Inazawa Prefectural Special Needs School in Inazawa, Aichi Prefecture. The event was a first for Toyoda Gosei, which added it to the company’s new employee program this year. The purpose of the...
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Sumitomo Rubber Industries Ltd. (TYO:5110) has announced that effective Jan. 1, 2018, it will consolidate the Sumitomo Rubber Group’s sports business by merging Dunlop Sports Co. Ltd. (TYO:7825), a sports business subsidiary, and Dunlop International Co. Ltd., the Group’s overseas Dunlop-brand sporting goods and licensing company. By consolidating its sports business, Sumitomo Rubber is looking to leverage the company’s management...
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