Yokohama Rubber to Expand Overseas Fuel-Efficient Tire Business

Hikomitsu Noji, president of Yokohama Rubber Co. Ltd. (TYO:5101), recently spoke with the Japan Rubber Weekly about the direction of the tire and non-tire businesses under the company’s current medium-term management plan. Noji said his company will concentrate on leveraging its advanced technological prowess based on three pillars: (1) focus on the global OE market; (2) achieve a stronger presence…

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