sustainability

Bridgestone to Address EUDR-compliant Products and Other Issues

While Bridgestone aims to expand tire sales in its tire business in Europe this fiscal year, the company is rushing to address the impact and outlook of EUDR-compliant natural rubber procurement costs by promoting activities to realize a sustainable supply chain based on its Global Sustainable Procurement Policy. Products using natural rubber, such as natural rubber and tires, are subject...

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Sumitomo Rubber and Yamanashi Prefecture Collaborate to Go Carbon Neutral

Sumitomo Rubber and Yamanashi Prefecture have agreed to mutually cooperate in building a hydrogen energy society to achieve carbon neutrality. The two partners will use green hydrogen through the Yamanashi Model P2G System to decarbonize tire manufacturing and other processes. The Yamanashi Model P2G System is a technology to realize decarbonization by producing hydrogen from electricity derived from renewable energy...

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Seal Launches Sneakers Made from Discarded Tire Tubes

Seal, a brand that upcycles discarded tires, began on April 16 limited-quantity pre-order sales of the Sneaker 501 Vibram Sole, Japan’s only high-performance sneakers made from discarded tire tubes. The product is made from discarded tire tubes from large trucks, which are not crushed or processed in any other special way, but are reused as a part of the upper...

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Industry-Academia-Government Collaboration to Promote Automotive Recycling

The “Technology Demonstration of Arteriovenous Integrated Process for ELV (End-of-Life Vehicle) Automatic Precision Dismantling as a Starting Point” project, which is being promoted by Denso, River, DIC, UACJ, Kinjo Sangyo, Kyushu Metal Industry, Sumitomo Chemical, Daido Steel, Toray Industries, Toyoda Gosei, Toyota Boshoku, Nomura Research Institute, Furukawa Electric, Matec, Mitsui Chemicals, Waseda University, and other companies and corporations, has been...

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Zeon and Visolis Sign MOU to Commercialize Bioisoprene Monomer and SAF

Zeon has signed a Memorandum of Understanding (MOU) with U.S. company Visolis to promote the commercialization of bioisoprene monomer, sustainable aviation fuel (SAF), and other products. The company announced in February that it invested in Visolis through its CVC-operated subsidiary, Zeon Ventures, and this agreement will accelerate its efforts to realize a sustainable society. Bioisoprene monomer is a raw material...

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NEDO Selects Shiraishi Kogyo Project on Sustainable Light Calcium Carbonate Technology

Shiraishi Kogyo’s development of a new carbonation technology that utilizes low-concentration CO2 and a light calcium carbonate production technology that utilizes byproducts emitted from factories have been selected by the New Energy and Industrial Technology Development Organization (NEDO) for its Carbon Recycling and Next-Generation Thermal Power Generation Technology Development / Development of Practical Technology for CO2 Emission Reduction and Effective...

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