Toyo Tires

Toyo Tires Moves to Unify Branding in Effort Starting With Open Country SUV Tires

Toyo Tire Corp. (TYO:5105) is making a push to unify its branding across tire sidewalls and more. Up until now, Toyo Tires has branded many of its tire sidewalls simply with “Toyo.” But starting with the Open Country series of SUV tires, which has been made available in a wider lineup of sizes as of last December, the company is...

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Toyo Tires, Nitto Booths to Go up at Tokyo Auto Salon 2020

Toyo Tire Corp. (TYO:5105) will be setting up both a Toyo Tires booth and a Nitto booth at Tokyo Auto Salon 2020. One of the world’s largest custom car shows, this year’s Tokyo Auto Salon will be held over Jan. 10–12 at Makuhari Messe in Chiba, Chiba Prefecture. The Toyo Tires-branded booth will be depicting the company’s new brand statement,...

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Mazda Selects Toyo Tires’ Proxes R56M as OE Tire for New Crossover SUV

Toyo Tire Corp. (TYO:5105) recently announced that it has started supplying its Proxes R56M to Mazda Motor Corp. (TYO:7261) for use as an OE tire in the automaker’s new crossover SUV. Named the Mazda CX-30, this new SUV launched in Japan on Oct. 24. The Proxes R56M employs a newly combined rubber compound brought about by Nano Balance Technology, a...

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Toyo Tires Plans 2020 Launch for New Truck and Bus Tire With Improved Fuel Efficiency

Toyo Tire Corp. (TYO:5105) has announced plans to launch the Nanoenergy M176, a ribbed truck and bus tire that is able to reduce rolling resistance by around 9 percent – and in turn improve fuel efficiency – when compared to the company’s existing products. The new tire is set to hit the Japanese market this upcoming January. Making use of...

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Toyo Tires Agrees to Sell Half Its Stock Holdings in Bridgestone

Toyo Tire Corp. (TYO:5105) announced on Nov. 28 that it intends to sell off half of the stock that it holds in Bridgestone Corp. (TYO:5108), a company with which Toyo Tires has business and capital partnerships. Back in 2008, the two companies formed a capital partnership to help establish a strong relationship of trust. And now, Toyo Tires says, this...

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Toyo Tires Set to Appear at Essen Motor Show

Toyo Tire Corp. (TYO:5105) recently announced that European sales subsidiary Toyo Tire Europe GmbH will be setting up a booth at this year’s Essen Motor Show, which is set to be held over Nov. 29 – Dec. 8. The booth will feature a number of different cars, helping Toyo Tires to show its company philosophy to the world. This will...

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