Goodyear and Audi have developed original equipment manufacturer (OEM) tires for the new Audi A5 and S5, leveraging multiple virtual simulation tests. Goodyear has previously supplied OEM tires for high-profile models such as the Q6 e-tron, e-tron GT quattro, and RS e-tron GT. By becoming the primary supplier for the A5 and S5 OEM tires, Goodyear and Audi have launched...
Tires
Sumitomo Rubber Addresses Presenteeism and Absenteeism: Health Management
Sumitomo Rubber is advancing its health management strategy with a core policy of enhancing three dimensions of health: physical, mental, and social well-being. The company aims to create a work environment where employees can fully demonstrate their abilities and find joy in their work. A key focus for the company is addressing presenteeism and absenteeism. Presenteeism refers to situations where...
Bridgestone Launches Full-Scale Tire-to-Tire Recycling
Bridgestone has recently unveiled its latest initiatives for advancing tire-to-tire recycling. The company publicly introduced its precision pyrolysis demonstration unit, a core technology in its chemical recycling efforts, for the first time. Recovered materials such as recycled carbon black and pyrolysis oil were also showcased. Bridgestone outlined its resource circulation vision toward 2050 and detailed its roadmap to achieve it....
Sumitomo Rubber Receives Rubber Society of Japan Award
Sumitomo Rubber has been awarded the 37th Rubber Society of Japan Award for its Active Tread Technology, a groundbreaking material innovation that allows tire performance to adapt to changing road conditions. The Rubber Society of Japan Award is presented to society members who have made distinguished contributions to the advancement of science, technology, or industry in the field of rubber...
Yokohama Rubber Acquires Assets in Romania to Expand Off-Highway Tire Production Capacity
Yokohama Rubber has acquired fixed assets, including land, buildings, and production facilities, in Romania through its subsidiary Yokohama TWS Romania. The move aims to enhance the company’s production capacity for off-highway tires (OHT), including tires for agricultural machinery, in Europe. The acquired land spans approximately 200,000 square meters, with the acquisition cost amounting to $35 million. This acquisition follows Yokohama...
Sumitomo Rubber Completes Transaction to Acquire Dunlop Trademark Rights from Goodyear
Sumitomo Rubber announced on May 8 that it completed on May 7 the acquisition of the Dunlop trademark and other rights for four-wheel tires in Europe, North America, and Oceania from The Goodyear Tire & Rubber Company. Sumitomo Rubber paid $631 million for the trademark and contractual rights, as well as transition support costs related to the transition of Dunlop...