automotive

Yokohama Rubber Launches OE Tire for New Overseas Model of Toyota Land Cruiser

Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has begun supplying the Geolandar A/T G31 tire as OE for the new Toyota Land Cruiser, which launched this April in overseas markets such as the Middle East, Eastern Europe and Asia. Well regarded in some 170 countries and regions, the Land Cruiser has been adored for years as the pinnacle...

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Bridgestone to Supply Lexus With Tires Incorporating Run-Flat Technology

Bridgestone Corp. (TYO:5108) has announced that it will be supplying its Alenza 001 tires as OE for the new Lexus NX, which is set to start rolling out this month. Alenza is a premium SUV tire brand targeted toward on-road use. And the Alenza 001 set to be fitted to the Lexus NX is being positioned by Bridgestone as one...

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Toyoda Gosei Develops New Airbag to Protect Pedestrians

Toyoda Gosei Co. Ltd. (TYO:7282) has developed what has been dubbed a “pedestrian protection airbag,” which serves to protect the head of any pedestrian hit by a fitted vehicle. This marks the company’s first entry into the field of airbags aimed at protecting pedestrians and other vulnerable road users. The highest mortality rate among Japanese traffic accidents is seen in...

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Sumitomo Riko, AIST Revamp Automotive Test Course With Six New Special Road Surfaces

Sumitomo Riko Co. Ltd. (TYO:5191) and the National Institute of Advanced Industrial Science and Technology (AIST) have improved part of the test course facilities set up at AIST’s Tsukuba North site. Coming as part of a collaborative research effort, this has seen six types of special road surface set up on the course – where testing on these new surfaces...

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Bridgestone to Consolidate Domestic Production Bases for Automotive Seat Pads

Bridgestone Corp. (TYO:5108) has announced plans to consolidate its domestic production bases for automotive seat pads, slimming down from its current four-base setup under domestic subsidiaries Bridgestone Chemitech Co. Ltd. (BSCT) and Bridgestone Diversified Chemical Products Co. Ltd. (BDCP). To achieve this consolidation, Bridgestone intends to close BSCT’s Ageo Plant in Ageo, Saitama Prefecture. Once this plant is closed in...

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Yokohama Rubber, Zenrin Launch Testing of New Tire Sensor

Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has started practical testing of a newly developed sensor that is to be attached to the inner surface of tires. Carried out in collaboration with mapping and navigation company Zenrin Co. Ltd. (TYO:9474), this testing will take place across Japan on vehicles outfitted with sensor-attached tires. To facilitate the testing, Zenrin...

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