yokohama rubber

Yokohama Rubber Supplies BluEarth-FE AE30 Tires as OE for New Daihatsu Taft

Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has started supplying BluEarth-FE AE30 tires as OE for the new Daihatsu Taft, a kei-class light vehicle that launched in Japan on June 10. These are being supplied in the size of 165/65R15 81S. The BluEarth-FE AE30 is a fuel-efficient standard tire under the BluEarth series, which is themed around making...

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Bridgestone’s Masahiro Higashi Named as New JATMA Chairman

The Japan Automobile Tyre Manufacturers Association (JATMA) appointed a new chairman and vice chairman at its annual general meeting on May 26, 2020. Masahiro Higashi of Bridgestone Corp. (TYO:5108) has replaced Takashi Shimizu of Toyo Tire Corp. (TYO:5105) as chairman, while Masataka Yamaishi of Yokohama Rubber Co. Ltd. (TYO:5101) has taken over from Bridgestone’s Akihiro Eto as vice chairman. This...

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Yokohama Rubber’s Advan Sport V107 Selected as OE Tire for New Mercedes–AMG GLE 53-Series

Yokohama Rubber Co. Ltd. (TYO:5101) recently revealed that it has been supplying its Advan Sport V107 tires as OE for a new-model car, the Mercedes–AMG GLE 53 4Matic+, since last October. These are being fitted to the model as a 575/50ZR20 113Y size for the front tires and 325/35ZR22 114Y for the rear tires. Made for use with high-powered premium...

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Yokohama Rubber Supplies OE Tires for Subaru’s NA Launch of New Sedan, SUV

Yokohama Rubber Co. Ltd. (TYO:5101) announced on April 20 that it has been supplying Avid GT tires as OE for two new cars launched by Subaru Corp. (TYO:7270) in North America. Both of these cars – the new-model Legacy sedan and Outback crossover SUV – hit the U.S. and Canadian markets in autumn 2019. Based on the existing Avid tire...

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Yokohama Rubber’s BluEarth Tires Selected as OE for New Nissan Roox

Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has started supplying the BluEarth-FE AE30 as an OE tire for Nissan Motor Co. Ltd.’s (TYO:7201) new Nissan Roox, a kei-class light vehicle launched on March 19. The tire is being supplied in the size of 155/65R14 75S. The BluEarth-FE AE30 is a fuel-efficient standard tire under the BluEarth series, which...

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Japan’s Major Tire Manufacturers Halt Employee Initiation Ceremonies Amid Coronavirus Concerns

Responding to the continued spread of the novel coronavirus, major tire manufacturers in Japan have decided to call off or postpone initiation ceremonies for new employees. Bridgestone Corp. (TYO:5108) is among this list, having decided to postpone its ceremonial activities. Meanwhile, Sumitomo Rubber Industries Ltd. (TYO:5110) has decided that rather than hold its usual activities for new employees, it will...

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