yokohama rubber

Yokohama Rubber President Masataka Yamaishi Reflects on Turbulent 2020, Targets Record Sales Ahead

Speaking to the press recently in an online press conference, Yokohama Rubber Co. Ltd. (TYO:5101) President Masataka Yamaishi reflected on 2020 and also discussed both the outlook for 2021 and the direction of the company’s new upcoming medium-term business plan. Under this plan, Yamaishi said, Yokohama Rubber’s 2023 sales will certainly exceed its 2019 sales, and the company will work...

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Yokohama Rubber Rolls Out Extensive Lineup of Studless Winter Tires to Meet Demand for Almost Every Car Type

Yokohama Rubber Co. Ltd. (TYO:5101) is making a push to grow sales for its lineup of studless winter tires. Efforts here are centered on the iceGuard 6 line, which launched around four years ago and is known internationally as the iceGuard iG60. However, there is also a focus on the iceGuard 5 Plus, a mass-market line; the iceGuard SUV G075,...

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Yokohama Rubber Adds Four New Sizes for Advan Street Sports Tire

Yokohama Rubber Co. Ltd. (TYO:5101) has added four new 19-inch sizes to its lineup for the Advan A052, a street sports tire under the company’s flagship Advan brand. The Advan A052 is a next-gen street sports radial tire that not only exhibits a high level of grip and handling performance but was also designed with noise and fuel efficiency in...

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Yokohama Rubber Plans Integration to Strengthen Global Business for Off-Highway Tires

Yokohama Rubber Co. Ltd. (TYO:5101) is looking to unify its group’s global operations for off-highway tires (OHTs) in an effort to strengthen business in the sector. Plans here are to integrate Yokohama Rubber’s OHT business with Alliance Tire Group (ATG), a subsidiary acquired by the Yokohama Rubber Group four years ago. The resulting organization will be named Yokohama Off-Highway Tires....

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Yokohama Rubber Pursues Overseas Growth for Hydraulic Rubber Hoses

Yokohama Rubber Co. Ltd. (TYO:5101) is pressing forward with efforts to roll out its hydraulic rubber hoses in the overseas market after having previously focused on business growth here in Japan – marketing OE products to Japanese-owned companies and replacement products to the domestic market. For OE, this strategy will include a considerable focus on China, the world’s largest market...

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Yokohama Rubber Plans Third Indian Plant for Production of Off-Highway Tires

Yokohama Rubber Co. Ltd. (TYO:5101) is looking to bolster its production capacity for off-highway tires, such as those used on agricultural machinery, via production subsidiary Alliance Tire Group (ATG). To this end, the company has announced that it will establish a new plant under new subsidiary ATC Tires AP Pvt. Ltd. within India’s Atchutapuram Industrial Park. With a planned capital...

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