yokohama rubber

Yokohama Rubber Pursues Overseas Growth for Hydraulic Rubber Hoses

Yokohama Rubber Co. Ltd. (TYO:5101) is pressing forward with efforts to roll out its hydraulic rubber hoses in the overseas market after having previously focused on business growth here in Japan – marketing OE products to Japanese-owned companies and replacement products to the domestic market. For OE, this strategy will include a considerable focus on China, the world’s largest market...

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Yokohama Rubber Plans Third Indian Plant for Production of Off-Highway Tires

Yokohama Rubber Co. Ltd. (TYO:5101) is looking to bolster its production capacity for off-highway tires, such as those used on agricultural machinery, via production subsidiary Alliance Tire Group (ATG). To this end, the company has announced that it will establish a new plant under new subsidiary ATC Tires AP Pvt. Ltd. within India’s Atchutapuram Industrial Park. With a planned capital...

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Yokohama Rubber to Suggest Solutions Online as Part of Next-Gen Tire Management System

Yokohama Rubber Co. Ltd. (TYO:5101) is updating its next-gen IoT-based tire management system (TMS), with the updated service here set to be rolled out over September–October. At the same time, the company will launch HiTES4, the fourth generation of its tire pressure monitoring system for trucks and buses. Linking up tire-related data with the internet will allow the technology to...

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Yokohama Rubber Looks to Grow Summer Tire Sales by Highlighting Excellent Wet Performance

Yokohama Rubber Co. Ltd. (TYO:5101) is continuing with a summer tire sales strategy that has seen the company focus on wet performance since 2017. Such specialist tires represent a particular area of strength for the company, which boasts the industry’s widest lineup of tires with a wet performance rating of “a.” Last year, Yokohama Rubber’s sales strategy here saw the...

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Yokohama Rubber Supplies High-Performance Tires as OE For New Mercedes Models

Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is supplying its Advan Sport V107 tires as OE for two new models from Mercedes–AMG GmbH: the Mercedes–AMG GLA 35 4Matic and the Mercedes–AMG GLA 45 4Matic+, both of which were launched this June. Jointly developed in conjunction with Mercedes–AMG, these tires feature the automaker’s MO1 mark of approval shown incorporated...

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Yokohama Rubber Subsidiary Supplies Tires for Three Porsche Race Series in US

U.S.-based Yokohama Tire Corp. (YTC) is supplying Advan-branded tires for use in three racing series that Porsche AG is holding in the U.S. over the second half of this year. These will be used as control tires in the Porsche Sprint Trophy USA West, the Porsche Sprint Trophy USA West Invitational and the Porsche Air-Cooled Cup USA. Specifically, the Yokohama...

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