tires

Bridgestone Starts Tire Safety Inspection Campaign Through Network of Tire Retailers

Bridgestone Corp. (TYO:5108) is working with a number of partners to launch a collaborative tire safety effort this June, with participants here including Bridgestone Tire Japan Co. Ltd., company-run sales shops and a number of select retailers that carry the Bridgestone brand. Dubbed “#TIRE SAFETY,” the campaign will see participants inspect the tires of customer vehicles and report the results....

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Bridgestone Looks to Expand European Sales Network by Acquiring Germany’s Reiff

Bridgestone Corp. (TYO:5108) subsidiary Bridgestone Europe NV/SA recently announced that it has concluded a final agreement to acquire Reiff Reifen und Autotechnik GmbH, a supplier of automotive services including tire sales in southern Germany. The agreement was concluded on May 1; the amount paid for the acquisition has not yet been revealed. Reiff controls a retail network of 42 tire...

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Michelin Partners With Swedish Company to Develop Recycling Technology for Used Tires

The Michelin Group is partnering with Scandinavian Enviro Systems AB (Enviro), a Swedish-based tire recycling company, on a large-scale project to develop and commercialize pyrolysis technology for the recycling of used tires. Pyrolysis is a method of chemically breaking down organic compounds through rapid heating. This then allows for the formation of new products which the treated organic compound did...

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Yokohama Rubber Supplies OE Tires for Subaru’s NA Launch of New Sedan, SUV

Yokohama Rubber Co. Ltd. (TYO:5101) announced on April 20 that it has been supplying Avid GT tires as OE for two new cars launched by Subaru Corp. (TYO:7270) in North America. Both of these cars – the new-model Legacy sedan and Outback crossover SUV – hit the U.S. and Canadian markets in autumn 2019. Based on the existing Avid tire...

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JATMA Survey Finds That Less Than a Quarter of Drivers Check Tire Pressure Each Month

The Japan Automobile Tyre Manufacturers Association (JATMA) recently published the results of a survey that asked 2,000 drivers around Japan about how often they check their tire pressure. While 63.3 percent of respondents said that they check their tire pressure frequently enough, 72.5 percent of the total pool said that they were not aware of the recommendation for drivers to...

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Yokohama Rubber’s BluEarth Tires Selected as OE for New Nissan Roox

Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has started supplying the BluEarth-FE AE30 as an OE tire for Nissan Motor Co. Ltd.’s (TYO:7201) new Nissan Roox, a kei-class light vehicle launched on March 19. The tire is being supplied in the size of 155/65R14 75S. The BluEarth-FE AE30 is a fuel-efficient standard tire under the BluEarth series, which...

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