tires

Bridgestone Works to Improve Marketing for Studless Winter Tires

Bridgestone Corp. (TYO:5108) is looking to boost sales of its Blizzak VRX and Blizzak VRX2 lines of passenger car studless tires. While the company managed strong sales for its VRX2 line last year, a representative said that this was largely due to the appeal of it being a new product at the time, adding that the plan this season is...

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Toyo Tires Targets Boxy Cars as Focus of Studless Winter Tire Business

Toyo Tire & Rubber Co. Ltd. (TYO:5105) is focusing its sales of studless winter tires on the Winter Tranpath TX, a tire launched last year for exclusive use with boxy cars, including SUVs and minivans. The Winter Tranpath TX helps to limit the characteristic wobbling of high-roofed, boxy cars. And as a studless winter tire specialized for use with these...

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Bridgestone CEO Masaaki Tsuya Sees Service Networks as Key to Success in Shifting Tire Market

Bridgestone Corp. (TYO:5108) CEO Masaaki Tsuya recently sat down for an interview with Japan Rubber Weekly. Talking about the importance of service networks in the tire industry, Tsuya said that these will be crucial going forward as lifestyle changes exert an influence on the market. As a general rule, Tsuya said, customers buy tires not because they want to but...

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Sumitomo Rubber Begins Run-Flat Tire Deliveries for New Lexus Compact Crossover

Sumitomo Rubber Industries Ltd. (TYO:5110) recently began delivery of the Dunlop SP Sport Maxx 050 DSST CTT to Toyota Motor Corp. (TYO:7203). A high-performance run-flat tire, it is being deployed as a factory-standard product for use in the new Lexus UX compact crossover launched in November.   The Lexus UX comes as a new addition to the Lexus lineup, adopting...

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Bridgestone CEO Masaaki Tsuya Discusses Focus on Europe, US Markets

Bridgestone Corp. (TYO:5108) CEO Masaaki Tsuya is focused in on Europe and the U.S. as two markets for his company to build upon. Tsuya recently sat down to talk with Japan Rubber Weekly and offer his breakdown of the market situations here and what his plans are here for Bridgestone. Tsuya sees Europe as being an important market for his...

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Yokohama Rubber Launches Limited Sales of Lightweight, Eco-Friendly Tire

Yokohama Rubber Co. Ltd. (TYO:5101) on Dec. 5 launched Japanese sales of BluEarth-air EF21, a new tire incorporating the latest in design technique for lightweighting and reduction of environmental impact. Sales have been limited to 100 units with a single size of 205/55R16 91V. Adopting Yokohama Rubber’s latest design technique to achieve a lighter tire and conserve resources, the BluEarth-air...

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