sumitomo rubber

New Lexus ES Adopts Sumitomo Rubber Tires as OE

Sumitomo Rubber Co. Ltd. (TYO:5110) announced on Oct. 30 that it is supplying its Dunlop SP Sport Maxx 050 line of tires as OE for the new Lexus ES model that launched last month. As an original debut model of the Lexus brand, the ES is a mainstay of the automaker’s lineup. And the latest model of this, coming as...

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Sumitomo Rubber Positions Turkish Plant as Crucial Supply Base for European Market

Sumitomo Rubber Industries Ltd. (TYO:5110) is working to increase its presence in the European tire market. Currently, the company controls a market share of roughly 3 percent here, but aims are to boost this to 5 percent by 2020–2022. Central to Sumitomo Rubber’s plans are the company’s Turkish plant, which supplies products to the European market. With Sumitomo Rubber opening...

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Sumitomo Rubber Releases Promotional Anime Short for Dunlop Studless Winter Tires

Sumitomo Rubber Industries Ltd. (TYO:5110) has released a new anime short to promote its Winter Maxx series of studless winter tires. Having last year released a first short named “Road to You: Kimi e to Tsuzuku Michi” to a strong reception, the company has now followed this up with “Road To You: Hoshi Furu Oka no Yakusoku,” releasing the video...

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Sumitomo Rubber Set to Appear at International Exhibition for EV Technologies

Sumitomo Rubber Industries Ltd. (TYO:5110) has announced that it will be exhibiting at the 31st International Electric Vehicles Symposium and Exhibition & International Electric Vehicle Technology Conference (EVS 31 & EVTeC 2018). The event will be hosted at the Kobe Convention Center from Sept. 30 to Oct. 3, with the exhibition portion scheduled to run until Oct. 2. Sumitomo Rubber...

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Sumitomo Rubber to Boost Brazilian Tire Production With Additional Investment

Sumitomo Rubber Industries Ltd. (TYO:5110) has announced that it intends to make an additional investment of 153 million Brazilian reals ($37.38 million) in response to growing Brazilian demand for truck and bus tires. The investment will go toward boosting production capacity at the company’s Brazil Factory, which is set to begin production of truck and bus tires next March. Initial...

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JRW Study: Japan’s Top 100 Rubber Firms See Rising Sales, Falling Profits for 2017

More than three-quarters of Japan’s top 100 rubber companies saw their sales rise year-on-year in fiscal 2017, an independent study by Japan Rubber Weekly has found. According to the results of this study, 79 of Japan’s top 100 firms operating in the industry reported year-on-year increases to sales, up from 48 in fiscal 2016. Double-digit sales growth was posted by...

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