sumitomo rubber

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New Seat Ibiza Comes With Falken Tires

Sumitomo Rubber Industries Ltd. (TYO:5110) said that Spanish auto manufacturer Seat S.A. has again chosen Falken as its OEM tire supplier for the fifth generation of its best-selling Seat Ibiza launched last month. The new model offers superb driving dynamics and quality, impressive stability and extreme reliability on the road. The Falken tires fitted as standard further enhance the benefits...

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Sumitomo Rubber Participates in MOE CO2 Reduction Campaign

Sumitomo Rubber Industries Ltd. (TYO:5110) and its group companies have once again participated in the Carbon Dioxide (CO2) Reduction/Light-Down Campaign, an initiative led by the Ministry of the Environment (MOE). On June 21, Sumitomo Rubber partially switched off its signage and indoor lighting between 8 pm and 10 pm at its 479 affiliated facilities across Japan, including its Kobe-based headquarters,...

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New Nissan Rogue Sport SUV Comes With Falken Sincera Tires

Sumitomo Rubber Industries Ltd. (TYO:5110) has begun supplying high-performance Falken Sincera SN250A A/S SUV tires to Nissan Motor Co. Ltd. (TYO:7201) for use as factory-standard tires on their new model Rogue Sport compact crossover SUV, which went on sale in the North American market this spring. In addition to providing outstanding fuel efficiency, the Falken Sincera SN250A A/S tires strike...

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Sumitomo Rubber Executive Explains New Ride-Improving Shinobi Technology

Sumitomo Rubber Industries Ltd. (TYO:5110) has significantly boosted the noise suppression and ride comfort performance of its Le Mans V fuel-efficient tire by employing the company’s new Shinobi technology. Japan Rubber Weekly recently sat down with Sumitomo Rubber Sales Planning Manager Mamiko Kadoya from the company’s domestic tire replacement sales headquarters to discuss the Le Mans V and the new...

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Sumitomo Rubber Develops New Tire Sensing Technology

Sumitomo Rubber Industries Ltd. (TYO:5110) has developed a new tire sensing technology able to detect road conditions and tire load. Sensing Core, as the company calls the technology, analyzes the wheel speed signals that are generated by the rotation of the tires. Sumitomo Rubber has already made extensive progress on its Deflation Warning System (DWS) technology, which analyzes wheel speed signals from the...

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Falken Tire Scores Second Place in Test by Influential German Magazine

The Falken Azenis FK510 tire, manufactured by Sumitomo Rubber Industries Ltd. (TYO:5110), recently managed to place second overall in a test conducted by German car magazine Auto Bild. Auto Bild regularly conducts tire comparison tests, using unique methods to compare tires sold in the European market by major manufacturers. Due to the magazine’s high popularity, the test results exert a...

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