sumitomo rubber

Sumitomo Rubber CEO Satoru Yamamoto Discusses Business Goals Under Smart Tyre Concept

More than half a year has passed since Satoru Yamamoto was inaugurated as president and CEO of Sumitomo Rubber Industries Ltd. (TYO:5110) this March. Talking recently about his plans going forward, Yamamoto said that he intends to utilize the company’s globally constructed Smart Tyre Concept – which incorporates production, sales, tire development and the rollout of related services – to...

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Sumitomo Rubber Establishes New AI Technology to Aid in Future Tire Development

Sumitomo Rubber Industries Ltd. (TYO:5110) recently announced that it has established what it is calling Tyre Leap AI Analysis. The new AI-based technology is aimed at accelerating the development of technologies that help tires continue to perform over time – a key component of the company’s Smart Tire Concept. Established in the first half of this fiscal year, Tyre Leap...

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Sumitomo Rubber Sets up New Tire Production System Utilizing AI, IoT

Sumitomo Rubber Industries Ltd. (TYO:5110) is working on rolling out a new tire production system that makes use of AI and IoT platforms to achieve high quality and efficiency. The company intends to introduce this to all of its tire plants and 12 domestic and overseas bases by 2025. Under the new system, facility operating data from the tire production...

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Sumitomo Rubber Highlights Appeal of Studless Winter Tires in New Promotional Anime

Sumitomo Rubber Industries Ltd. (TYO:5110) has released “Road To You: Kioku ni Mau Konayuki,” an anime music video promoting the company’s Winter Maxx series of Dunlop-branded studless winter tires. Released on a special webpage on Oct. 3, the video is the third such anime promotion for the company’s Winter Maxx series. “Road To You: Kioku ni Mau Konayuki” tells the...

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Sumitomo Rubber’s Anti-Vibration Dampers Installed at Kumamoto Castle

Four anti-vibration dampers provided by Sumitomo Rubber Industries Ltd. (TYO:5110) have been installed at a small tower attached to the main keep of Kumamoto Castle, which suffered major damage as part of the 2016 Kumamoto earthquakes. This follows the company’s anti-vibration dampers having already been fitted to the main keep last year. With restoration work on the main keep’s exterior...

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Sumitomo Rubber to Launch New Line of Motocross Racing Tires

Sumitomo Rubber Industries Ltd. (TYO:5110) is planning an Oct. 1 launch for the Dunlop Geomax MX53, a motocross racing tire optimized for intermediate terrain. The lineup will include six sizes of front tire and 11 sizes of rear tire. Compared to the existing Geomax MX52, this new tire adopts a taller, thinner apex, making for more uniform rigidity in the...

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