bridgestone

Bridgestone Recognized for Aiding Toyota’s Efforts Toward “Making Ever-Better Cars”

Bridgestone Corp. (TYO:5108) recently announced that it has received two awards from Toyota Motor Corp. (TYO:7203): the Technology & Development Award and the Superior Value Improvement Award. The Technology & Development Award is given out to suppliers who have managed to advance manufacturing by way of innovative technologies. Meanwhile, the Superior Value Improvement Award recognizes supplier attitudes and achievements with...

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Bridgestone Starts Tire Safety Inspection Campaign Through Network of Tire Retailers

Bridgestone Corp. (TYO:5108) is working with a number of partners to launch a collaborative tire safety effort this June, with participants here including Bridgestone Tire Japan Co. Ltd., company-run sales shops and a number of select retailers that carry the Bridgestone brand. Dubbed “#TIRE SAFETY,” the campaign will see participants inspect the tires of customer vehicles and report the results....

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Bridgestone’s Masahiro Higashi Named as New JATMA Chairman

The Japan Automobile Tyre Manufacturers Association (JATMA) appointed a new chairman and vice chairman at its annual general meeting on May 26, 2020. Masahiro Higashi of Bridgestone Corp. (TYO:5108) has replaced Takashi Shimizu of Toyo Tire Corp. (TYO:5105) as chairman, while Masataka Yamaishi of Yokohama Rubber Co. Ltd. (TYO:5101) has taken over from Bridgestone’s Akihiro Eto as vice chairman. This...

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Bridgestone Looks to Expand European Sales Network by Acquiring Germany’s Reiff

Bridgestone Corp. (TYO:5108) subsidiary Bridgestone Europe NV/SA recently announced that it has concluded a final agreement to acquire Reiff Reifen und Autotechnik GmbH, a supplier of automotive services including tire sales in southern Germany. The agreement was concluded on May 1; the amount paid for the acquisition has not yet been revealed. Reiff controls a retail network of 42 tire...

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Bridgestone Nominates Masahiro Higashi as New Global COO

Bridgestone Corp. (TYO:5108) announced on May 11 that Representative Executive Officer Masahiro Higashi has been picked to fill the role of Global COO going forward. The decision came at a board of directors meeting on the same day. Higashi will also take up a number of other new roles, including global chief administration officer (CAO), CEO and president of the...

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Bridgestone Launches Production of Basic Masks

Bridgestone Corp. (TYO:5108) has started working alongside a pair of subsidiaries to manufacture simple masks amid the ongoing COVID-19 pandemic. The setup here is for Bridgestone Chemitech Co. Ltd. to produce polyurethane, with Bridgestone Diversified Chemical Products Co. Ltd. then processing this into masks. Bridgestone is basing its work here upon expertise it has built up since 2017, when it...

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