bridgestone

Bridgestone Begins R&D on Tire Materials Using Next-Gen Synchrotron Radiation Facility

Bridgestone has begun research and development of tire materials utilizing NanoTerasu, a 3GeV high-brilliance synchrotron radiation facility located on the new Aobayama Campus of Tohoku University. NanoTerasu utilizes soft X-rays, which are suitable for observing polymer materials such as rubber, to observe polymer materials widely used in tire products on a molecular scale. By understanding the characteristics of polymer materials...

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Strategies of Summer Tire Makers: Bridgestone

This summer tire season, Bridgestone is focusing on its flagship premium comfort tire Regno GR-XIII, which went on sale in February this year. The Regno GR-XIII is the first Japanese domestic passenger car tire to incorporate Enliten, a product design platform technology that the company positions as the new premium for the EV era. By integrating this technology with the...

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Bridgestone Develops New Tires for Lunar Exploration Vehicles

Bridgestone has developed a new tire for lunar rovers. A concept model of this tire has been exhibited for the first time at the 39th Space Symposium to be held in Colorado Springs from April 8 to 11. The company has been working on research and development of tires for lunar rover vehicles since 2019. The newly developed tires for...

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Bridgestone to Continue Restructuring its European Business

Bridgestone will make further progress in the reorganization and restructuring of its European operations during the period of its 24MBP medium-term business plan, aiming to raise the adjusted operating margin of its European operations from 1% in 2023 to 8% in 2026, the final year of the 24MBP plan, and clear the 5.5% WACC (weighted average cost of capital) threshold....

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Bridgestone Announces New Three-Year Medium-Term Business Plan

Bridgestone announced its three-year medium-term business plan, 24MBP, covering the period from 2024 to 2026. The indicators for 2026, the final year of the plan, are revenue of 4.8 trillion yen ($32.2 billion), adjusted operating income of 640 billion yen, adjusted operating margin of 13%, ROIC (return on invested capital) of 10%, ROE (return on equity) of 11%, and dividend...

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Bridgestone Recognized for Promoting D&I

Bridgestone has been recognized by the Japan Women’s Innovative Network (J-Win), an organization established to support the promotion and establishment of diversity management in the corporate sector. The company has been awarded the “Basic Achievement Runner-Up Award” in the basic category of the “2024 J-Win Diversity Awards,” which are given to leading companies that promote diversity and inclusion (DE&I). Bridgestone...

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