Bridgestone is pursuing a variety of health management goals. These include improving productivity by reducing the rate of absence from work due to illness and increasing the number of healthy and energetic employees, reducing future medical costs, contributing to the enhancement of corporate value and improving the health literacy of each employee through collaboration with industrial health staff and health...
While Bridgestone aims to expand tire sales in its tire business in Europe this fiscal year, the company is rushing to address the impact and outlook of EUDR-compliant natural rubber procurement costs by promoting activities to realize a sustainable supply chain based on its Global Sustainable Procurement Policy. Products using natural rubber, such as natural rubber and tires, are subject...
Bridgestone has begun research and development of tire materials utilizing NanoTerasu, a 3GeV high-brilliance synchrotron radiation facility located on the new Aobayama Campus of Tohoku University. NanoTerasu utilizes soft X-rays, which are suitable for observing polymer materials such as rubber, to observe polymer materials widely used in tire products on a molecular scale. By understanding the characteristics of polymer materials...
This summer tire season, Bridgestone is focusing on its flagship premium comfort tire Regno GR-XIII, which went on sale in February this year. The Regno GR-XIII is the first Japanese domestic passenger car tire to incorporate Enliten, a product design platform technology that the company positions as the new premium for the EV era. By integrating this technology with the...
Bridgestone has developed a new tire for lunar rovers. A concept model of this tire has been exhibited for the first time at the 39th Space Symposium to be held in Colorado Springs from April 8 to 11. The company has been working on research and development of tires for lunar rover vehicles since 2019. The newly developed tires for...
Bridgestone will make further progress in the reorganization and restructuring of its European operations during the period of its 24MBP medium-term business plan, aiming to raise the adjusted operating margin of its European operations from 1% in 2023 to 8% in 2026, the final year of the 24MBP plan, and clear the 5.5% WACC (weighted average cost of capital) threshold....
