Bridgestone Corp. (TYO:5108) has announced that group company Bridgestone Diversified Chemical Products Co. Ltd. (BDCP) will be consolidating its plants for advanced chemical products. The move will see BDCP’s nine production bases consolidated down to six. As for the employees of the three plants to be closed, Bridgestone believes that they are highly skilled and experienced, passionate about their jobs...
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Bridgestone Corp. (TYO:5108) has been awarded the top Gold rating for the fourth consecutive year in the Pride Index, which ranks companies on their inclusiveness toward LGBTQ employees and other sexual minorities. The Pride Index was established by work with Pride, a voluntary organization that aims to create LGBTQ-friendly workplaces in Japan across corporate and organizational boundaries. Having established a...
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Bridgestone Corp. (TYO:5108) plans by 2030 to have more than 90 percent of its tires used globally in repairs to incorporate its Enliten Technology, a basic technology for innovative tires for electric vehicles (EVs) and fuel cell vehicles. The expansion of Enliten Technology is part of a reinforcement strategy for the premium business component of Bridgestone’s core business operations. While...
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Bridgestone Corp. (TYO:5108) has announced that it will be supplying its Alenza 001 tires as OE for the new Lexus NX, which is set to start rolling out this month. Alenza is a premium SUV tire brand targeted toward on-road use. And the Alenza 001 set to be fitted to the Lexus NX is being positioned by Bridgestone as one...
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Bridgestone Corp. (TYO:5108) has announced its intent to withdraw from the conveyor belt business, with plans to completely end its operations here by the end of 2024 after gradually ramping down production and sales. Discussions are moving forward based on the idea that workers in this business will continue to be employed under the Bridgestone Group. The chemical and industrial...
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Bridgestone Corp. (TYO:5108) recently announced its inclusion among this year’s Good Design Award winners for a corporate font created by the auto and truck parts manufacturer. Developed to express the brand identity of this multinational company, Bridgestone Type is a proprietary font that incorporates this identity into Bridgestone design elements. Offering readability, versatility and beauty, the font has been incorporated...
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