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Bridgestone’s Chemicals and Diversified Products Businesses Raise Profitability in First Quarter

on May 24, 2023 in Products, Tires

Bridgestone’s Chemicals & Diversified Products business achieved higher revenues in the first quarter (January-March) of fiscal 2023. In particular, the chemical products business, whose profitability has steadily been improving, and the diversified business in the Americas (pneumatic springs), which is expected to expand into EVs, are showing positive results. The key is seen to be rubber technology, which the company...

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Bridgestone Achieves 100% Switch to Renewable Energy for Purchased Electricity at Six Plants

on May 11, 2023 in Tires

Bridgestone has switched all purchased electricity used at its six Japanese tire and raw materials plants to renewable energy. In addition, two chemical plants (Seki and Kumamoto) have also begun switching and will continue to systematically expand the use of renewable energy in the future. The company said in 2021 that it aims to achieve 100% renewable energy at its...

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Bridgestone’s Summer Tire Strategy to Focus on Newno and Alenza Lineups

on April 28, 2023 in Tires

Bridgestone will expand sales in this year’s summer tire season by focusing on the new Newno, launched in February this year, and the Alenza, a brand for on-road SUVs. Newno is a new category of tire that combines one-rank higher basic performance and long life. By adopting technologies that are also used in premium brands, it offers both wet grip...

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Bridgestone Earns Highest 3-Star Rating in FIA’s Environmental Certification Programme

on March 21, 2023 in Industry

Bridgestone has been awarded the highest three-star rating in the FIA (Federation Internationale de l’Automobile) Environmental Certification Programme for its motorsports activities. The program is a certification program designed to promote sustainable motorsports activities by evaluating the environmental management systems of stakeholders in motorsports activities and mobility domains around the world, and the FIA provides three levels of certification. Bridgestone...

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Bridgestone to Become Title Sponsor of FIA’s ecoRally Cup

on March 20, 2023 in Industry

Bridgestone will join as title sponsor the FIA (Federation Internationale de l’Automobile) “ecoRally Cup,” a rally competition to determine the most efficient use of electricity by vehicles. The new event will be called the “Bridgestone FIA ecoRally Cup” and Bridgestone and the FIA will support the ecoRally Cup through a multi-year partnership agreement. The Bridgestone FIA ecoRally Cup will respond...

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Japan’s Rubber Unions Submit Demands, See Wage Improvements Progressing

on March 14, 2023 in Industry

The Japanese Rubber Workers Union Confederation (JRC), an organization of labor unions in rubber companies, has submitted its demands for the improvement of living standards for the spring season of 2023. As of March 8, 50 unions had submitted their demands, according to a survey conducted by JRC. According to the survey, 39 unions submitted an average wage increase (weighted...

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