bridgestone

Bridgestone Releases New Environmental Targets as Part of 2019–2020 Sustainability Report

Bridgestone Corp. (TYO:5108) recently published its 2019–2020 Sustainability Report, making this available via a dedicated page on its company website. The report includes Milestone 2030, which lays out a set of new medium-term environmental targets for the Bridgestone Group to achieve by 2030. This comes as part of the broader effort to achieve long-term environmental goals for 2050. As a...

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Bridgestone Reveals New Brand Tagline

Bridgestone Corp. (TYO:5108) recently revealed the new tagline “Solutions for your journey” for its global brand. This comes in service of the company’s new medium- to long-term business strategy framework, which was announced at the same time. As part of this framework, Bridgestone is touting a particular vision for 2050 – one that would see it providing ongoing value as...

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Bridgestone Recognized as Leading Worldwide Supplier for Suzuki’s Overseas Operations

Bridgestone Corp. (TYO:5108) announced on July 17 that it has been selected as one of the best suppliers for Suzuki Motor Corp.’s (TYO:7269) overseas operations, beating out a number of other prominent suppliers around the world. This recognition covers the period of fiscal 2019 and was awarded to Bridgestone this April. The award given by Suzuki here is used to...

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Volkswagen Adopts Bridgestone’s Enliten Tire Technology for New ID.3 Electric Vehicle

Enliten, an innovative tire technology developed by Bridgestone Corp. (TYO:5108), has been adopted for use in the ID.3, a new electric vehicle (EV) from Volkswagen AG. By taking the Enliten technology – which unites environmental friendliness with maneuverability – and combining this in an optimal manner with a new mixing process for compounds, it has been possible to maintain grip...

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Bridgestone Aims to Become Sustainable Solutions Company by 2050

Bridgestone Corp. (TYO:5108) recently revealed a new medium- to long-term business strategy framework in view of 2050 and beyond. As part of this, the tire manufacturer is looking to achieve a particular vision for 2050 – one that would see it providing continuous value to both society and customers as a sustainable solutions company. Shuichi Ishibashi, who serves as representative...

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Bridgestone to Change Name of Japanese Group Company, Accelerate Expansion of Solutions Business

Bridgestone Corp. (TYO:5108) plans Oct. 1 to change the name of group company Bridgestone Tire Japan Co. Ltd. (BJT) to Bridgestone Tire Solutions Japan Co. Ltd. (BTSJ). While BTJ is responsible for the company’s wholesale business, which is centered on tires, the company name will change to BTSJ in aim of accelerating expansion of its solutions business. Along with BJT...

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