Bridgestone Corp. (TYO:5108) is looking to boost sales of its Blizzak VRX and Blizzak VRX2 lines of passenger car studless tires. While the company managed strong sales for its VRX2 line last year, a representative said that this was largely due to the appeal of it being a new product at the time, adding that the plan this season is...
While snowy conditions around Japan have started later than average this winter, recent developments are hinting at a more favorable tailwind for sales of studless winter tires. Coming into mid-December, northern Japan is finally seeing full-fledged winter conditions, while elsewhere even parts of the Kanto region are beginning to see snowfall. Publishing a demand forecast this summer for the second...
Bridgestone Corp. (TYO:5108) CEO Masaaki Tsuya recently sat down for an interview with Japan Rubber Weekly. Talking about the importance of service networks in the tire industry, Tsuya said that these will be crucial going forward as lifestyle changes exert an influence on the market. As a general rule, Tsuya said, customers buy tires not because they want to but...
Bridgestone Corp. (TYO:5108) CEO Masaaki Tsuya is focused in on Europe and the U.S. as two markets for his company to build upon. Tsuya recently sat down to talk with Japan Rubber Weekly and offer his breakdown of the market situations here and what his plans are here for Bridgestone. Tsuya sees Europe as being an important market for his...
Bridgestone Corp. (TYO:5108) has announced that U.S. subsidiary Bridgestone Americas Inc. will expand its plant in Warren County, Tennessee. The move will give the location additional production capacity for truck and bus radial (TBR) tires, which the company hopes will allow it to respond to growing demand for these tires in the North American market. Over the next three years,...
Bridgestone Corp. (TYO:5108) has seen its overseas sales of conveyor belts generate increased revenue year-on-year for the first half of calendar 2018. And a major factor here has been strong demand from the mining sector in the Americas. Both North and South America showed particularly strong demand for copper ore and iron ore mining over the period, while figures in...
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