Kumamoto Earthquake Proves Seismic Isolation Rubber Effective

The aftershocks continue from the major earthquake that struck the Kumamoto Prefecture on the Japanese island of Kyushu April 14. Almost two months after the original quake registered a seismic intensity of 7, an aftershock of intensity 5- struck on June 13. Although it cannot be said that the 24 buildings in Kumamoto Prefecture that incorporate seismic isolation rubber came...

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New Balance’s First Skateboard Sneaker Line to Hit Japan in July

New Balance Athletic Shoe Inc. has announced that it will be releasing its New Balance Numeric line of shoes in Japan this July. It is the first action sports line in the brand’s history. Serving as the company’s entry point into the lifestyle category of sports footwear, the new line is aimed squarely at skateboarders. New Balance, which celebrates its...

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Mitsuboshi Belting Rides Strong Sales of Energy-efficient V-Belts

Mitsuboshi Belting Ltd. (TYO:5192) is riding strong sales of its E-Power and other energy-efficient V-belts, particularly for air-conditioning applications in factories and commercial buildings. The company’s synchronous belts for injection molding machines are also selling well. Expanding sales of high-torque belts are contributing to healthy business. Looking at the general industrial transmission belt market in Japan for the foreseeable future,...

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Bridgestone Director on Cutting-edge Automation Technology – Interview

Bridgestone Corp. (TYO:5108) is looking at leveraging Japan’s forte of manufacturing and rolling out its technology on a global scale, says Yukio Saegusa, director of the company’s Advanced Tire Production System Division. To this end, the company is putting effort into optimizing production and introducing cutting-edge technology. Presently within Bridgestone’s 10 tire factories domestically, Saegusa said that the company has enhanced the...

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Gates Unitta Asia Releases New Multifunction Belt

Gates Unitta Asia Co. has released a new product, the Two Fit Belt, which acts in both capacities of synchronous power transmission and friction transmission. A multifunction belt, this new product has a curvilinear toothed synchronous belt with synchronized transmission on one side, while on the other side has a V-ribbed, high-load capacity belt with friction transmission. Primarily used to...

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Asics Releases High-performance Athletic Shoes for Six Sports

Asics Corp. (TYO:7936) is rolling out a line of high-performance athletic shoes available for purchase worldwide. The Flame Series comes in 19 varieties and features designs for six competitive sports: track and field, tennis, rugby, hockey, volleyball and wrestling. In Japan, Asics has begun selling a total of 10 types of Flame shoes. The four varieties for track and field...

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