Interview: Pirelli Japan Product Marketing Manager Talks Tire Market Expectations, Requirements

Japan Rubber Weekly recently sat down with Hitoshi Ichikawa, product marketing manager for Pirelli Japan Co. Ltd., to talk about the company’s supply of tires geared for Japan and its replacement-focused market. In talking about the idea behind fuel-efficient tires, Ichikawa pointed out the tire being just one part in what compromises an automobile, meaning that automakers want tire performance…

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