Michelin, Continental, Smag Form JV for Rubberway Smartphone App

Michelin, Continental AG and agricultural software developer Smag are forming a joint venture for Rubberway, a smartphone application aimed at mapping the supply chain for natural rubber. The new JV is slated to begin operations by the end of 2019 and will focus on bolstering the app’s technological development and rollout. The Rubberway app has been designed to comply with…

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