Sumitomo Rubber Aims for All-Season Tire Growth With Summer Tire Strategy

Having boosted its market presence in recent years with its all-season tire options, Sumitomo Rubber Industries Ltd. (TYO:5110) sees ample potential for continuation of recent annual increases in the percentage of vehicles running on such tires. As part of this product growth strategy, Sumitomo Rubber launched sales last October of the All Season Maxx AS1. Sales have been on the…

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