Yokohama Rubber Looks to Offer Extra Value Through Tires With IoT Functionality

Yokohama Rubber Co. Ltd. (TYO:5101), Alps Alpine Co. Ltd. and Zenrin Co. Ltd. (TYO:9474) are carrying out pilot testing that uses “IoT tires” fitted with a road surface sensing system to acquire data that can then be connected up with map data. The companies have started to look into putting this to use for a new tire business. By analyzing…

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