Sumitomo Rubber Creates New Design Technique to Boost Visibility, Designability of Tire Sidewalls

Sumitomo Rubber Industries Ltd. (TYO:5110) recently announced its establishment of Nano Black, a new design technique able to improve the visibility of lettering and patterns on tire sidewalls. In creating Nano Black, Sumitomo Rubber focused on the idea that the more times light strikes a light-absorbing surface, the blacker the resulting material looks. This then saw the company adopt a…

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