Bridgestone to Become Title Sponsor of FIA’s ecoRally Cup

Bridgestone will join as title sponsor the FIA (Federation Internationale de l’Automobile) “ecoRally Cup,” a rally competition to determine the most efficient use of electricity by vehicles. The new event will be called the “Bridgestone FIA ecoRally Cup” and Bridgestone and the FIA will support the ecoRally Cup through a multi-year partnership agreement. The Bridgestone FIA ecoRally Cup will respond…

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