Strategies of Summer Tire Makers: Goodyear Japan

Goodyear Japan is pursuing a premium strategy that includes higher-inch tires and tires for SUVs. Since last year’s summer tire season, the company has been promoting its all-season tire series Vector 4Seasons to expand sales. The series is one of the company’s strengths and sales volume has been increasing every year. “In previous years, we have been promoting the series…

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