Yokohama Rubber Emphasizes Product Choice to Accelerate High‑Value Tire Growth

Yokohama Rubber will focus its 2026 summer tire sales campaign on three products from the Advan series – Advan Sport V107, Advan dB V553, and Advan V61 – along with the new Geolandar H/T4 highway‑terrain tire for SUVs and pickup trucks. Regarding this year’s market outlook, the company said that “the impact of the conflict involving the United States, Israel,…

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