Yokohama Rubber has in April added cellular fenders and cone fenders to its solid fender product lineup for use in…...
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NOK and Eneos Jointly Develop Self-Lubricating Rubber
NOK and Eneos have jointly developed “self-lubricating rubber,” a rubber material that reduces friction in oil seals and other sealing…...
Strategies of Summer Tire Makers: Goodyear Japan
Goodyear Japan is pursuing a premium strategy that includes higher-inch tires and tires for SUVs. Since last year’s summer tire…...
Strategies of Summer Tire Makers: Yokohama Rubber
This summer tire season, Yokohama Rubber is focusing on the Advan dB V553, which went on sale in February this…...
Strategies of Summer Tire Makers: Sumitomo Rubber
This summer tire season, Sumitomo Rubber will focus on expanding sales of tires for SUVs, for which it sees demand…...
Strategies of Summer Tire Makers: Bridgestone
This summer tire season, Bridgestone is focusing on its flagship premium comfort tire Regno GR-XIII, which went on sale in…...
