Kouhoku Rubber was highly acclaimed at the Tokyo Business Design Award 2023 in February this year, receiving the Award of Excellence. The award is designed to create new businesses by combining the excellent technologies and materials of small and medium-sized manufacturing companies in Tokyo with ideas from designers. Companies that collaborate with designers are selected from among the applicants, and...
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Yokohama Rubber Adds Cellular and Cone Fenders to Solid Fender Product Lineup
Yokohama Rubber has in April added cellular fenders and cone fenders to its solid fender product lineup for use in port moorings. Following the release of the basic model V-type solid fender in July 2023, the two higher-performance products complete a lineup that meets a wide range of user needs. Going forward, the company plans to further expand its market...
NOK and Eneos Jointly Develop Self-Lubricating Rubber
NOK and Eneos have jointly developed “self-lubricating rubber,” a rubber material that reduces friction in oil seals and other sealing products by up to 40% compared to conventional products and maintains the same sealing performance as before even in poorly lubricated environments. In industries where sealing products are in demand, the amount of lubricating oil used is being reduced and...
Strategies of Summer Tire Makers: Goodyear Japan
Goodyear Japan is pursuing a premium strategy that includes higher-inch tires and tires for SUVs. Since last year’s summer tire season, the company has been promoting its all-season tire series Vector 4Seasons to expand sales. The series is one of the company’s strengths and sales volume has been increasing every year. “In previous years, we have been promoting the series...
Strategies of Summer Tire Makers: Yokohama Rubber
This summer tire season, Yokohama Rubber is focusing on the Advan dB V553, which went on sale in February this year. The concept of this tire is a premium comfort tire that provides excellent quietness not only when new, but also when worn. In addition, the tire features handling and wet performance, and offers quietness and safety that lasts longer....
Strategies of Summer Tire Makers: Sumitomo Rubber
This summer tire season, Sumitomo Rubber will focus on expanding sales of tires for SUVs, for which it sees demand being on the rise. The company’s main products here are the Grandtrek PT5 SUV tire and the Veuro VE304 premium comfort tire. The Veuro VE304 has excellent quietness and wet performance and is recommended for city drivers, while the Grandtrek...