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Yokohama Rubber to Build New Passenger Car Tire Plant in Mexico

Yokohama Rubber will build a new passenger car tire plant in Mexico to strengthen its ability to supply tires to the North American market. With a production capacity of 5 million tires per year and an investment of $380 million, construction will begin in the second quarter of 2024, and production is scheduled to start in the first quarter of...

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Toyo Tires and Doshisha University Sign Collaboration Agreement

Toyo Tires and Doshisha University concluded in March a comprehensive collaboration agreement. The two institutions will work together to promote R&D and human resource development in order to contribute to society and promote mutual development. Based on the agreement, the partners will mutually provide and share their unique, high-value-added resources. They will accelerate the social implementation of technologies that can...

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Zeon Develops Material Achieving Various Visual Effects Using Light Reflections

Zeon has developed a broadband cholesteric liquid crystal material that can achieve various visual effects using light reflection, based on its proprietary technology cultivated in the optical film business. The product is a cholesteric liquid crystal, a structure in which the reflected light wavelength is arranged in a spiral shape, and the color of the reflected light can be changed...

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Bridgestone to Continue Restructuring its European Business

Bridgestone will make further progress in the reorganization and restructuring of its European operations during the period of its 24MBP medium-term business plan, aiming to raise the adjusted operating margin of its European operations from 1% in 2023 to 8% in 2026, the final year of the 24MBP plan, and clear the 5.5% WACC (weighted average cost of capital) threshold....

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Yokohama Rubber Joins Japanese Red Cross Society’s Disaster Prevention Project

Yokokohama Rubber is involved in the “Action! Disaster Prevention and Mitigation” project being conducted by the Japanese Red Cross Society from March 1 to 31. Disaster prevention and mitigation is an activity to nurture the ability of society as a whole to cope with possible future disasters by drawing on the lessons learned and experiences gained from disasters. Every year,...

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Bridgestone Announces New Three-Year Medium-Term Business Plan

Bridgestone announced its three-year medium-term business plan, 24MBP, covering the period from 2024 to 2026. The indicators for 2026, the final year of the plan, are revenue of 4.8 trillion yen ($32.2 billion), adjusted operating income of 640 billion yen, adjusted operating margin of 13%, ROIC (return on invested capital) of 10%, ROE (return on equity) of 11%, and dividend...

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