Nexen Tire Japan Inc. announced on Sep. 1 that it has agreed to team up with Sanrio Co. Ltd. (TYO:8136) to launch the world’s first Hello Kitty-themed automotive tire. Nexen Tire Japan is planning to launch the Hello Kitty tire in Japan in the summer of 2018 with a global launch also on the horizon. The Hello Kitty tire will...
Tires
Michelin Japan Introduces BFGoodrich Truck Tires to Japanese Market
Nihon Michelin Tire Co. Ltd. has begun introducing BFGoodrich-branded truck tires to the Japanese market, starting from Sept. 1. The initiative will involve the sequential launch of four series of tires for trucks and trailers. The move was made in an effort to target customers who were not drawn in by the Michelin brand, as well as to respond to...
Yokohama Rubber Begins Delivery of Geolandar Tires for New Jeep Compass
Yokohama Rubber Co. Ltd. (TYO:5101) announced on Aug. 31 that it has begun supplying its Geolandar G055 tires to FCA US LLC for use as original equipment (OE) in the automaker’s new Jeep Compass. The model went on sale in North America this June. Developed using Yokohama Rubber’s advanced BluEarth tire technology, the Geolandar G055 SUV tire’s utility performance allows...
Yokohama Rubber President Discloses Details on Fire Damage at Philippine Factory
Yokohama Rubber Co. Ltd.’s (TYO:5101) President Masataka Yamaishi recently disclosed details regarding the fire that occurred at the company’s main overseas factory in the Philippines. According to Yamaishi, the fire started at around 3 p.m. local time on May 14 and was put out around 11 p.m. It affected approximately 17,400 square meters in the northeast area of the east...
Sumitomo Rubber Supplies Dunlop Enasave EC300+ Tires for Mitsubishi Motors’ New Expander
Sumitomo Rubber Industries Ltd. (TYO:5110) has begun deliveries of the environmentally friendly Dunlop Enasave EC300+ tires for Mitsubishi Motors Corp.’s (TYO:7211) next-generation multi-purpose vehicle, the Expander. The automaker’s new crossover was unveiled this month at the Gaikindo Indonesia International Auto Show. To achieve the high environmental performance demanded by the Expander, the EC300+ tires provide the fuel-efficient tire technology cultivated...
Nexen Tire Japan to Launch High-Performance All-Season Tire
Nexen Tire Japan Inc. has announced that it will start selling a new all-season tire, the Nexen Blue 4 Season, on Sept. 1. The product will be available in 18 sizes, ranging from 13 to 17 inches. The new product has adopted V-shaped grooves, improving its hydroplaning resistance and its performance on slush. Meanwhile, 3D sipes provide snow traction and...
