At a tire technology study meeting held for the media and analysts, The Yokohama Rubber Co. Ltd.’s Corporate Officer Masaki Noro said that “There is a slight global surplus of tires, and price competition is heating up. Yokohama Rubber will overcome this situation by cutting costs, of course, and we will also specialize and differentiate product performance.” To increase tire...
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Bridgestone Corp. has announced that the sales division of its group company Bridgestone Americas Tire Operations (BATO) is adding Firestone-branded agricultural rubber tracks to its current product portfolio. These Firestone-branded agricultural rubber tracks, the new addition to BATO’s product lineup, are for high-horsepower tractors and available in three tread-design options. The tracks come with a warranty program of four years...
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The actions of tire giant Bridgestone Corp. attract not only Japanese but global attention. What sort of vision does the company have for the tire market of the future? “Japan’s markets are at a ‘super-mature’ stage, and the tire industry has to keep up through growth and improvements in quality,” said Kazuhisa Nishigai, the company’s chief operating officer. “To do...
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Sumitomo Rubber Industries Ltd. has ended their alliance and joint ventures with The Goodyear Tire & Rubber Company, boosting the possibilities for brand development, regional business expansion, and all-round management freedom of the Japanese company. Sumitomo’s brand expansion has been facilitated with the freedom to take part in effective ventures with Dunlop, a company respected world-over for their high-quality and...
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Toyo Tire & Rubber Co. Ltd. has unofficially named Senior Corporate Officer Takashi Shimizu as its next president and Katsumi Komaguchi, former representative director and deputy chairman of Kyocera Document Solutions, as its next chairman of the board. Shimizu was appointed for his familiarity with the company’s tire enterprise worldwide, and for having the resolve, volition, and managerial abilities and qualifications required of...
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This winter, Bridgestone Corp. will again deploy a marketing strategy that places importance on on-ice performance with a focus on their Blizzak VRX studless tires, which have reached their third sales season. According to a survey by the company, the domestic demand for studless tires is approximately 18 million units (2013). The survey shows that, until now, the demand ratio...
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