Bridgestone Corp. has announced that the sales division of its group company Bridgestone Americas Tire Operations (BATO) is adding Firestone-branded…...
Tires
The Tire Market as Seen by Bridgestone COO Nishigai
The actions of tire giant Bridgestone Corp. attract not only Japanese but global attention. What sort of vision does the…...
Sumitomo Rubber Ends Alliance With Goodyear
Sumitomo Rubber Industries Ltd. has ended their alliance and joint ventures with The Goodyear Tire & Rubber Company, boosting the…...
Toyo Tire & Rubber Appoints Takashi Shimizu as New President
Toyo Tire & Rubber Co. Ltd. has unofficially named Senior Corporate Officer Takashi Shimizu as its next president and Katsumi…...
Bridgestone Develops Tires With Heightened On-ice Performance
This winter, Bridgestone Corp. will again deploy a marketing strategy that places importance on on-ice performance with a focus on…...
Yokohama Rubber President Expects Continued Momentum in North America
While announcing second quarter 2015 financial results, The Yokohama Rubber Co. Ltd. President Hikomitsu Noji said that sales in overseas tire…...

