Tires

Bridgestone Names Yasuhiro Morita as New Global CEO

Bridgestone announced on October 23 that Yasuhiro Morita, currently Executive Vice President and Representative Executive Officer, will be appointed Global CEO effective January 1, 2026. The current Global CEO, Shuichi Ishibashi, will step down from his executive role on December 31, 2025, and retire from the Board of Directors at the conclusion of the company’s annual general shareholders’ meeting scheduled...

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Yokohama Rubber Adds New Hose Size to Premium Hydraulic Hose Lineup

Yokohama Rubber has expanded its lineup of Versatran premium high-pressure hydraulic hoses for overseas markets by adding a new 3/8-inch (9 mm) inner diameter, four-spiral construction hose to the 42 MPa specification of the ISO Series. Sales of the new size began in September. The newly added 3/8-inch hose complies with the highest durability class “DC” of the international standard...

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Sumitomo Rubber Achieves Level 3 in Automotive SPICE Certification

Sumitomo Rubber has achieved process capability level 3 in Automotive SPICE, the international framework for evaluating automotive software development maturity, as confirmed by an assessment from third-party certifier SGS Japan. The milestone recognizes that the company has established software development processes compliant with international standards. Sumitomo Rubber plans to build on the achievement to accelerate development of its growth business,...

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Toyo Tires Advances New Technology Framework THiiiNK

Toyo Tires on October 2 announced its new technology framework “THiiiNK,” which represents an evolution of the company’s foundational tire design technologies through innovation and integration. The framework organizes and unites three core technologies: materials technology to meet next-generation lifestyle needs, simulation technology to deliver the high performance customers demand, and design technology to further enhance the balance between functionality...

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Toyo Tires to Establish New R&D Center at Serbian Plant

Toyo Tires has announced plans to build a new research and development facility within the premises of its Serbia Plant located in Inđija. The new facility will serve as the company’s European R&D Center and is scheduled to begin operations in January 2027. The total investment for the project amounts to approximately 5 billion yen ($33.26 million), and the center...

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Toyo Tires Conducts Tire Safety Awareness Activities in Itami

On September 23, 2025, during the nationwide Autumn Traffic Safety Campaign, the Toyo Tires Group participated in the “Traffic Safety Festa in Itami 2025,” held at the Hanshin Driving School and organized by the Itami Traffic Safety Council, to carry out tire safety awareness activities. The company set up its original driving simulator, allowing visitors to experience differences in braking...

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