Sumitomo Rubber Industries Ltd. (TYO:5110) has released a new anime short to promote its Winter Maxx series of studless winter tires. Having last year released a first short named “Road to You: Kimi e to Tsuzuku Michi” to a strong reception, the company has now followed this up with “Road To You: Hoshi Furu Oka no Yakusoku,” releasing the video...
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has adopted a procurement policy for sustainable natural rubber. The company will use this to detail its stance and efforts with regard to natural rubber procurement – as well as any related requests made to suppliers – and plans to implement the policy throughout the entirety of its group’s supply chain....
Continental Tire Japan Co. Ltd., the Japanese arm of Continental AG, revealed on Oct. 3 that its PremiumContact 6 tire has been installed as original equipment (OE) for the Volvo V60, a premium midsize station wagon recently launched in Japan by Volvo Car Japan Co. Ltd. The PremiumContact 6 tire has already been certified by automakers as an OE tire...
Toyo Tire & Rubber Co. Ltd. (TYO:5105) recently announced that it has won a 2018 Good Design Award for its M925 snow tire, a product made exclusively for snowplows. Launched in July 2017, the M925 is designed to improve snowplow performance. The tire sets itself apart with its tread: while conventional studless tires for trucks and buses adopt a symmetric...
Yokohama Rubber Co. Ltd. (TYO:5101) on Oct. 1 launched its new iceGuard 6 ZPS tire, a run-flat model under its iceGuard 6 line of studless winter tires for passenger cars. The ZPS mark, which is also imprinted on the tire’s sidewall, refers to the company’s Zero Pressure System technology and the run-flat tire structure that allows for this. Development for...
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has developed evaluation technology able to visualize the frictional conditions of tires running on an icy surface. The company expects that this will lead to the development of winter tires with significantly improved performance on ice. The new technology will help Yokohama Rubber more accurately discover compounding agents that excel at...
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