Bridgestone Corp. (TYO:5108) plans by 2030 to have more than 90 percent of its tires used globally in repairs to incorporate its Enliten Technology, a basic technology for innovative tires for electric vehicles (EVs) and fuel cell vehicles. The expansion of Enliten Technology is part of a reinforcement strategy for the premium business component of Bridgestone’s core business operations. While...
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The Hokkaido Plant of Yokohama Tire Retread Co. Ltd. – itself a group company of Yokohama Rubber Co. Ltd. (TYO:5101) – has become the first tire manufacturer to receive an award for excellence in 3R activities. This comes as part of a broader set of annual awards sponsored by Japan’s Ministry of the Environment in recognition of those who have...
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Bridgestone Corp. (TYO:5108) has announced that it will be supplying its Alenza 001 tires as OE for the new Lexus NX, which is set to start rolling out this month. Alenza is a premium SUV tire brand targeted toward on-road use. And the Alenza 001 set to be fitted to the Lexus NX is being positioned by Bridgestone as one...
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Nippon Goodyear K.K.’s Eagle F1 Asymmetric 5 ultrahigh-performance tire has been adopted for use on the new Mercedes-Benz C-Class vehicles. The new C-Class represents the first full model update in seven years, incorporating a plethora of safety functions and other design elements from the flagship S-Class models. New C-Class sedans feature a fully electrified drive train, highly efficient motorized energy...
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Yokohama Rubber Co. Ltd. (TYO:5101) has launched domestic sales for the Taxi Touring A/S, an all-season tire for the JPN Taxi sold by Toyota Motor Corp. (TYO:7203). The tire comes in one size: 185/65R15 88H. With accidents caused by heavy snow in urban areas becoming an issue for Japan in recent years, the country has tightened its laws around the...
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Bridgestone Corp. (TYO:5108) has joined a project being carried out in Kurume, Fukuoka Prefecture, for joint research into healthy sleep. Working together with the goal of resolving various sleep-related social issues, participants in the project span industry, academia, government and the medical sector. Bridgestone’s own efforts under the project will begin with the company’s Kurume Plant. The company will endeavor...
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