Tires

The Tire Market as Seen by Bridgestone COO Nishigai

The actions of tire giant Bridgestone Corp. attract not only Japanese but global attention. What sort of vision does the company have for the tire market of the future? “Japan’s markets are at a ‘super-mature’ stage, and the tire industry has to keep up through growth and improvements in quality,” said Kazuhisa Nishigai, the company’s chief operating officer. “To do...

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Sumitomo Rubber Ends Alliance With Goodyear

Sumitomo Rubber Industries Ltd. has ended their alliance and joint ventures with The Goodyear Tire & Rubber Company, boosting the possibilities for brand development, regional business expansion, and all-round management freedom of the Japanese company. Sumitomo’s brand expansion has been facilitated with the freedom to take part in effective ventures with Dunlop, a company respected world-over for their high-quality and...

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Toyo Tire & Rubber Appoints Takashi Shimizu as New President

Toyo Tire & Rubber Co. Ltd. has unofficially named Senior Corporate Officer Takashi Shimizu as its next president and Katsumi Komaguchi, former representative director and deputy chairman of Kyocera Document Solutions, as its next chairman of the board. Shimizu was appointed for his familiarity with the company’s tire enterprise worldwide, and for having the resolve, volition, and managerial abilities and qualifications required of...

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Bridgestone Develops Tires With Heightened On-ice Performance

This winter, Bridgestone Corp. will again deploy a marketing strategy that places importance on on-ice performance with a focus on their Blizzak VRX studless tires, which have reached their third sales season. According to a survey by the company, the domestic demand for studless tires is approximately 18 million units (2013). The survey shows that, until now, the demand ratio...

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Yokohama Rubber President Expects Continued Momentum in North America

While announcing second quarter 2015 financial results, The Yokohama Rubber Co. Ltd. President Hikomitsu Noji said that sales in overseas tire markets, especially in North America, were sluggish from January to April. This was due to the fact that there were too few tire sets for SUVs, which make up over 50 percent of the market. This will be rectified with...

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Domestic Tire Production Down 3.8 Percent in First Half

The Japan Automobile Tyre Manufacturers Association Inc. (JATMA) announced combined automobile tire and tire tubes production performance figures for the January–June period at a total of 536,091 tons, a 3.8 percent drop compared to the same period last year. Differentiated according to product categories, production performance for truck and bus tires and tubes dropped by 5.3 percent, for light trucks...

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