Yokohama Rubber Co. Ltd. (TYO:5101) is planning a full-scale domestic launch for the BluEarth-4S AW21, an all-season tire for passenger cars. The tire is set to hit the Japanese market on Jan. 9. The BluEarth-4S AW21 unites excellent snow performance and wet performance while also providing impressive dry performance and wear resistance. By implementing a directional tread pattern with what...
Tires
Bridgestone Touts Susym as New Polymer That Joins Rubber, Resin at Molecular Level
Bridgestone Corp. (TYO:5108) announced on Oct. 16 that it has decided on the name Susym for a new polymer that combines rubber with resin at a molecular level. The name comes from the words “sustain,” “symphony” and “symbiosis,” and represents high hopes for the material as Bridgestone aims to spread the word about its new development. This follows a previous...
Bridgestone Added to Stoxx Global ESG Leaders Index
Bridgestone Corp. (TYO:5108) recently announced that it has been added to the Stoxx Global ESG Leaders Index for the first time in company history. A global stock index focused on environmental, social and governance (ESG) investments, the Stoxx Global ESG Leaders Index is provided by Stoxx Ltd., a Swiss subsidiary of German-based stock exchange operator Deutsche Boerse AG. The index...
Yokohama Rubber Wins Good Design Awards for Three Tire Products
Yokohama Rubber Co. Ltd. (TYO:5101) has picked up Good Design Awards this year for three company tire products. These are the BluEarth-GT AE51, a grand touring tire; the Geolandar X-CV, a high-performance crossover SUV tire; and the 302C, a dump truck tire for both paved and unpaved roads. The BluEarth-GT AE51 provides excellent total performance across metrics including driveability, comfort...
Sumitomo Rubber Sets up New Tire Production System Utilizing AI, IoT
Sumitomo Rubber Industries Ltd. (TYO:5110) is working on rolling out a new tire production system that makes use of AI and IoT platforms to achieve high quality and efficiency. The company intends to introduce this to all of its tire plants and 12 domestic and overseas bases by 2025. Under the new system, facility operating data from the tire production...
Sumitomo Rubber Highlights Appeal of Studless Winter Tires in New Promotional Anime
Sumitomo Rubber Industries Ltd. (TYO:5110) has released “Road To You: Kioku ni Mau Konayuki,” an anime music video promoting the company’s Winter Maxx series of Dunlop-branded studless winter tires. Released on a special webpage on Oct. 3, the video is the third such anime promotion for the company’s Winter Maxx series. “Road To You: Kioku ni Mau Konayuki” tells the...
