Bridgestone Corp. (TYO:5108) has started supplying its Turanza T005A line of tires as OE for Mazda Motor Corp.’s (TYO:7261) new Mazda 3. Designed with a focus on people, the new-model Mazda 3 is said to bring radical improvements to basic vehicle performance. Mazda is touting this as including significant refinements in terms of how smooth the car feels to operate,...
Bridgestone Corp. (TYO:5108) is set to increase its prices on aftermarket tires shipped within Japan starting Aug. 1. With distribution-related costs surging amid factors such as a labor shortage, and the expectation that this trend will continue going forward, Bridgestone has decided on the strategy of increasing its own prices in response. This marks the company’s first price increase since...
Toyo Tire Corp. (TYO:5105) is planning an Aug. 1 Japanese launch for its Celsius line of all-weather, all-season SUV tires. The tire is set to be sold in a total of six sizes. Coming up now for a domestic launch, the Celsius has been rolled out to North America and Europe starting in 2015. Toyo Tires is touting the product...
Bridgestone Corp. (TYO:5108) is seeing success with a sales initiative for summer tires. The main target of the sales initiative is the Regno GR-XII, which launched this February. Based on the brand concept of great balance, the new summer tire under the company’s flagship Regno brand provides an excellent balance of seven metrics that customers look for in tires. These...
Toyo Tire Corp. (TYO:5105) recently posted its results for the first quarter of calendar 2019, showing overall sales of 90.14 billion yen ($817.75 million) for the period. This marks a decrease of 3.8 percent from the same quarter last year. The company’s operating profit for the quarter was similarly down 4 percent year-on-year to 10.17 billion yen, with ordinary profit...
Continental Tire Japan Co. Ltd. recently announced that its EcoContact 6 tires, a series of high-performance eco-friendly tires launched in March, have been adopted as OE for the new-model Mercedes-Benz C-Class. Specifically, the front tires for the new C-Class will be 225/45R18 95Y XL EcoContact 6 MO tires, with the rear tires to be 245/40R18 97Y XL EcoContact 6 MO...
