Bridgestone Corp. (TYO:5108) is set to launch a new product under its Blizzak brand of studless winter tires. Named the Blizzak DM-V3, this SUV- and 4×4-exclusive tire offers improvements to both traction on icy surfaces and braking performance on wet surfaces. It is scheduled to begin hitting the market on Aug. 1. As a studless winter tire for SUVs and...
Tires
Major Japanese Tire Firms Plan Price Hikes in Response to Surging Distribution Costs
Japan’s four largest tire manufacturers have now all announced price increases on aftermarket tires for domestic sale. After Bridgestone Corp. (TYO:5108) announced such a price hike on June 5, Yokohama Rubber Co. Ltd. (TYO:5101) came out with its own on June 14, with Sumitomo Rubber Industries Ltd. (TYO:5110) then following suit on June 21 and Toyo Tire Corp. (TYO:5105) on...
Yokohama Rubber Donates to Charity for Children With Serious Illnesses
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it has made a number of efforts to support “Shine On! Kids” – a charity that benefits Japanese children battling cancer or other serious illnesses, as well as the parents of these children. One of these efforts has seen the company donate a total of 16 passenger car tires to the charity,...
Yokohama Rubber Receives Supplier Award from Subaru in US
Yokohama Tire Corp. (YTC), a U.S. sales subsidiary of Yokohama Rubber Co. Ltd. (TYO:5101), recently announced that it has received an Excellent Performance Award from Subaru Corp. (TYO:7270) U.S. subsidiary Subaru of Indiana Automotive Inc. (SIA). The award was granted to YTC for its supply of the Avid S34P tire, which the company provides as OE for the Subaru Impreza....
Toyo Tires to Supply Off-Road Racing Tires for Silk Way Rally 2019
Toyo Tire Corp. (TYO:5105) recently announced that it is set to supply tires from its Open Country series for use in the Silk Way Rally 2019, a race scheduled to run over July 6–16 and span Russia, Mongolia and China. The tires will be supplied to rally driver Bryce Menzies. This year’s Silk Way Rally marks the ninth time the...
Toyo Tires Becomes Fourth Major Japanese Tire Company to Raise Prices in Response to Distribution Costs
Toyo Tire Corp. (TYO:5105) has announced that it will be raising prices on domestic aftermarket tire shipments from Aug. 1 onward. This comes as factors such as a labor shortage prompt a surge in distribution costs for the sector – a trend that looks set to continue going forward. The company has outlined a price hike of 3 percent to...

