Sumitomo Rubber Industries Ltd. (TYO:5110) is planning a U.S. rollout for new 4×4 and SUV tires under the Falken brand, which already has sales operations and a strong reputation in the country. The company intends here to launch two new products under the Wildpeak series and one under the Ziex series, with sales of these to begin gradually rolling out...
Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that its Advan Sport V105 tire has been adopted as OE in the new Mercedes–AMG E 53 4Matic+, which comes in sedan, station wagon, coupe and cabriolet versions. Yokohama Rubber began supplying the tire for the model last June. September then brought the announcement that the new car, part of the E-Class 53-series,...
Bridgestone Corp. (TYO:5108) is set to launch the Duravis G640, a tire specialized for community buses, on March 1. The tire will be available in a single size. This comes as the number of community buses in operation rises across Japan. Providing user convenience and responding to diversifying needs in ways that existing bus services are unable to cover, examples...
Bridgestone Corp. (TYO:5108) subsidiary Bridgestone Tire Japan Co. Ltd. recently unveiled the Regno GR-XII, a new product under the company’s premium Regno brand of passenger car tires. Speaking at the event, Director Junji Nagashima said that Bridgestone emphasizes having its tires combine strong results across seven metrics of driving performance. These are a sense of stability; dry performance; wet performance;...
Sumitomo Rubber Industries Ltd. (TYO:5110) plans to appoint Satoru Yamamoto, currently a director and senior executive officer at the company, to the role of President and CEO, effective March 26. Current CEO and president Ikuji Ikeda will then move into the role of chairman and representative director. Yamamoto has a long history of working with domestic tire replacements. Following this,...
Bridgestone Corp. (TYO:5108) is looking to boost sales of its Blizzak VRX and Blizzak VRX2 lines of passenger car studless tires. While the company managed strong sales for its VRX2 line last year, a representative said that this was largely due to the appeal of it being a new product at the time, adding that the plan this season is...
