Continental Tire Japan Co. Ltd. recently announced that it has been selected as a preferred after-sales partner of Daimler AG for the Asia–Pacific region. This comes as part of the German automaker’s Global Mercedes-Benz Tire Program. The new partnership covers a range of countries across the Asia–Pacific, including Japan, China, Taiwan, South Korea, Australia, New Zealand and India. It is...
Sumitomo Rubber Co. Ltd. (TYO:5110) announced on Oct. 30 that it is supplying its Dunlop SP Sport Maxx 050 line of tires as OE for the new Lexus ES model that launched last month. As an original debut model of the Lexus brand, the ES is a mainstay of the automaker’s lineup. And the latest model of this, coming as...
The Goodyear Tire & Rubber Co. is a pioneer in the field of all-season tires, boasting a 40-year history with these in the market for radial tires. Now, the major U.S. tire maker has set its sights on expanding this business in Japan. True to their name, all-season tires are able to maintain steady performance in any season of the...
Sumitomo Rubber Industries Ltd. (TYO:5110) is working to increase its presence in the European tire market. Currently, the company controls a market share of roughly 3 percent here, but aims are to boost this to 5 percent by 2020–2022. Central to Sumitomo Rubber’s plans are the company’s Turkish plant, which supplies products to the European market. With Sumitomo Rubber opening...
Continental Tire Japan Co. Ltd., the Japanese arm of Continental AG, has launched a competition to promote the new VikingContact 7 – a studless winter tire launched in Japan this September. The entry period for this competition opened on Oct. 5 and is set to close on Oct. 31. As a next-generation studless winter tire, the VikingContact 7 expertly combines...
Sumitomo Rubber Industries Ltd. (TYO:5110) has released a new anime short to promote its Winter Maxx series of studless winter tires. Having last year released a first short named “Road to You: Kimi e to Tsuzuku Michi” to a strong reception, the company has now followed this up with “Road To You: Hoshi Furu Oka no Yakusoku,” releasing the video...
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