Tires

Sumitomo Rubber to Start Commercialization of Active Tread and Sensing Core

Sumitomo Rubber will start from this year commercialization of its Active Tread and Sensing Core technologies, which it positions as pillars of growth. Active Tread is a unique rubber technology that synchronizes with the external environment, such as water and temperature, and switches properties. Sensing Core, on the other hand, is a sensing technology that detects tire pressure, wear, load,...

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Toyo Tires Achieves Record Highs in Sales and Profit in Fiscal 2023

Toyo Tires posted record highs in sales and profit for the fiscal year ending December 31, 2023. The company achieved many of the financial indicators set forth in the current mid-term business plan through 2025 ahead of schedule. Takashi Shimizu, President & CEO, said, “We will work on each of the measures to maintain the achievement of the targets, and...

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Goodyear Japan Launches Rugged Terrain Tire

Goodyear Japan will on March 1 at an open price launch in 14 sizes the Wrangler Duratrac RT, a rugged terrain tire that combines on-road agility and off-road drivability at a high level. Goodyear’s Wrangler series is one of the world’s best-known series brands and has been recognized for decades as a tough and reliable tire for both on-road and...

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Sumitomo Rubber Develops Tire Aerodynamics Simulation Technology

Sumitomo Rubber has developed Tire Aerodynamics Simulation, a simulation technology for the tire development process. In addition to reducing rolling resistance of tires, it is extremely important to reduce aerodynamic drag around tires in order to improve fuel efficiency (electric power consumption) of EVs. By visualizing the airflow near the tires of a moving vehicle through a proprietary simulation that...

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Yokohama Rubber Grants its E+ Mark to Truck and Bus Tires for EVs

Yokohama Rubber has begun to use the “E+” mark to indicate that its truck and bus tires are compatible with electric vehicles, following on from its passenger car tires, in order to strengthen its global promotion of tires for electric vehicles. As a first step, the mark will be applied to two tires for route buses sold in Japan and...

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Yokohama Rubber Appoints Shinji Seimiya New President and COO

Yokohama Rubber will appoint Shinji Seimiya, Director and Managing Executive Officer, as President and COO effective March 28. Masataka Yamaishi, President and Representative Director, will become Chairman and CEO. President-elect Seimiya has a background in tire design and development, as well as manufacturing, quality, and technology at the plant, and overseeing technology and production on a global scale. He will...

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