Tires

Yokohama Rubber to Expand Motorsport Tire Production Capacity at Japanese Plant

Yokohama Rubber will expand the production line for motorsports tires in sizes larger than 18 inches at its Mishima Plant in Japan’s Shizuoka Prefecture. With an investment of around 3.8 billion yen ($24.3 million), production capacity will be increased by 35%. Construction of the expanded production line is scheduled to begin in the third quarter of 2024, with production starting...

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Strategies of Summer Tire Makers: Goodyear Japan

Goodyear Japan is pursuing a premium strategy that includes higher-inch tires and tires for SUVs. Since last year’s summer tire season, the company has been promoting its all-season tire series Vector 4Seasons to expand sales. The series is one of the company’s strengths and sales volume has been increasing every year. “In previous years, we have been promoting the series...

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Strategies of Summer Tire Makers: Yokohama Rubber

This summer tire season, Yokohama Rubber is focusing on the Advan dB V553, which went on sale in February this year. The concept of this tire is a premium comfort tire that provides excellent quietness not only when new, but also when worn. In addition, the tire features handling and wet performance, and offers quietness and safety that lasts longer....

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Strategies of Summer Tire Makers: Sumitomo Rubber

This summer tire season, Sumitomo Rubber will focus on expanding sales of tires for SUVs, for which it sees demand being on the rise. The company’s main products here are the Grandtrek PT5 SUV tire and the Veuro VE304 premium comfort tire. The Veuro VE304 has excellent quietness and wet performance and is recommended for city drivers, while the Grandtrek...

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Strategies of Summer Tire Makers: Bridgestone

This summer tire season, Bridgestone is focusing on its flagship premium comfort tire Regno GR-XIII, which went on sale in February this year. The Regno GR-XIII is the first Japanese domestic passenger car tire to incorporate Enliten, a product design platform technology that the company positions as the new premium for the EV era. By integrating this technology with the...

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Toyo Tires Launches Two New Light Truck Tires

Toyo Tires on April 24 held a technical briefing on its new truck and bus tire products and announced the Delvex M135 ribbed tire for light trucks and the Nanoenergy M151 EV ribbed tire for light EV trucks. Regarding the background to the development of both tires, the company commented, “The growth of the e-commerce market has led to an...

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