Takashi Shimizu, President & CEO of Toyo Tires, recently spoke at a year end press conference. “Looking back on 2024, we need to maintain a strong awareness of our origins, continue to reform, and make full use of the flexibility and suppleness that are characteristic of our company. For 2025, we will strive to return to the basics, and strengthen...
Tires
Sumitomo Rubber Develops New Simulation Method to Predict Tire Noise
Sumitomo Rubber has developed a new simulation method that can predict tire noise on actual road surfaces more accurately and in a shorter time than ever before. By taking into account the vibration input to the tire due to road surface irregularities and the sound absorption characteristics of the road surface, the prediction accuracy has been greatly improved with an...
Toyo Tires Develops Digital Application for TB Tires
Toyo Tires has developed Tire SAPRI, a digital application to monitor and manage the usage environment and conditions of truck and bus (TB) tires. The application enables the prediction of tire wear conditions, monitoring of air pressure and temperature, notification of abnormalities detected by the application, and management of installed and stored tires. In July 2020, the company announced the...
Michelin Japan to Increase Prices From Next February
Michelin Japan will revise the prices of its Michelin and BF Goodrich brand tires for the Japanese domestic market starting February 1, 2025. The price increases will cover passenger cars, light truck tires (summer and winter), motorcycle tires, truck and bus tires (summer and winter), and tubes and flaps, with an average increase of 5-8%. “Despite our efforts to improve...
Toyo Tires to Reorganize European Business Structure Centering on Serbia
Toyo Tires will establish Toyo Tires Sales and Marketing Europe d.o.o. Indija (TSE) in Serbia, which will start sales operations in the European market from January 2025. The sales control function of Toyo Tires Holdings of Europe (TTHE), headquartered in Germany and the current European control company, will be transferred to TSE by the end of 2025. The business structure...
Bridgestone to Expand Main Production Bases in Japan
Bridgestone will increase the production capacity of its main Japanese domestic production bases for premium passenger car larger rim diameter tires (18-inch and larger tires for Europe, the U.S., and the Middle East, and 17-inch and larger tires for other markets) at its Hikone Plant (Hikone City, Shiga Prefecture), Tosu Plant (Tosu City, Saga Prefecture), and Nasu Plant (Nasushiobara City,...

