Bridgestone will promote sustainable global motorsports activities to continue to be the best supporter and to be an indispensable part of the future of mobility, according to the company’s global CEO, Shuichi Ishibashi. Bridgestone’s sustainable global motorsports activities include the use of racing as a driving laboratory to refine technologies under extreme conditions, and the development and evolution of commercial...
Tires

New Year’s Top Interview: Yokohama Rubber President Yamaishi
Yokohama Rubber President Masataka Yamaishi commented on the outlook for 2024, saying, “In 2024, we will formulate a new medium-term management plan and continue to aim for growth with profitability. Our role is to address all the issues left over from YX2023, eliminate the negative legacy, and provide the next generation with opportunities for further growth.” Looking Back at 2023...
Continental Tire to Raise Japanese Prices Starting March 2024
Continental Tire Japan announced on December 25, 2023, that it will raise the prices of summer and all-season tires shipped from manufacturers in Japan by an average of 5%, depending on product and size, from March 1, 2024, and from July 1, 2024, for winter tires. The affected brands include Continental passenger car tires (summer, winter, and all-season), truck tires...

Yokohama Rubber Donates Winter Tires to Japan Car Sharing Association
Yokohama Rubber donated 224 studless tires for passenger cars to the Japan Car Sharing Association as part of its efforts to support car sharing in the region and assist in disaster reconstruction. The donated tires were replaced by students as part of their car maintenance classes. 132 tires were installed on vehicles at Akita College of Technology on November 6...
Toyo Tires to Exhibit at Tokyo Auto Salon 2024
Toyo Tires will exhibit at Tokyo Auto Salon 2024, one of the world’s largest custom car shows, to be held at Makuhari Messe in Chiba City from January 12-14, 2024. The company’s booth will be based on the concept of “Aggressive Sustainability with Toyo Tires”. Through the display of original custom vehicles equipped with Toyo Tires’ tires and a broad...
Japanese Automotive Tire Demand to Remain Flat in 2024: Forecast
The Japan Automotive Tire Manufacturers Association (JATMA) recently announced its forecast for Japanese domestic demand for automotive tires in 2023 and 2024. According to the report, total demand for tires for new vehicles in 2023 is expected to be 183.29 million tons, almost unchanged from 2022, with demand for new tires seen to be higher, but demand for tires for...