Toyo Tire Corp. (TYO:5105) is planning to launch an additional 13 sizes for its Celsius series of all-weather tires in the Japanese market. The new sizes are being prepared for rollout starting this November. The Celsius series has been performing well in the market, capitalizing on customer desires to cut down on the need for maintenance, such as the need...
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Yokohama Rubber Co. Ltd. (TYO:5101) is updating its next-gen IoT-based tire management system (TMS), with the updated service here set to be rolled out over September–October. At the same time, the company will launch HiTES4, the fourth generation of its tire pressure monitoring system for trucks and buses. Linking up tire-related data with the internet will allow the technology to...
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Yokohama Rubber Co. Ltd. (TYO:5101) is continuing with a summer tire sales strategy that has seen the company focus on wet performance since 2017. Such specialist tires represent a particular area of strength for the company, which boasts the industry’s widest lineup of tires with a wet performance rating of “a.” Last year, Yokohama Rubber’s sales strategy here saw the...
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Yokohama Rubber Co. Ltd. (TYO:5101) recently announced that it is supplying its Advan Sport V107 tires as OE for two new models from Mercedes–AMG GmbH: the Mercedes–AMG GLA 35 4Matic and the Mercedes–AMG GLA 45 4Matic+, both of which were launched this June. Jointly developed in conjunction with Mercedes–AMG, these tires feature the automaker’s MO1 mark of approval shown incorporated...
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Bridgestone Corp. (TYO:5108) recently announced that it has proposed the closure of the Port Elizabeth plant operated by group company Bridgestone South Africa Pty. Ltd. (BSAF), and that it has begun discussions with relevant parties. Launched in 1936, the Port Elizabeth plant serves to manufacture bias tires. But with global tire demand shifting away from bias tires and toward radial...
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While concerns are there for Sumitomo Rubber Industries Ltd.’s (TYO:5110) tire business over a potential second wave of COVID-19, it is currently seeing better than expected recovery. Speaking recently as part of a recent business results briefing for the first half of calendar 2020, President Satoru Yamamoto said that although Sumitomo Rubber’s tire business can expect to see some degree...
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