Sumitomo Riko Adopts Playful Image in New Promotional Material

Sumitomo Riko Co. Ltd. (TYO:5191) has released a new image as part of its latest promotional campaign. The image makes use of Japanese-language wordplay, employing a slogan that emphasizes the importance of technology in building a futuristic world. The slogan also conflates part of the company’s name with a term for intelligence. The body of the advertisement looks at the...

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