alenza

Bridgestone’s Summer Tire Strategy to Focus on Newno and Alenza Lineups

Bridgestone will expand sales in this year’s summer tire season by focusing on the new Newno, launched in February this year, and the Alenza, a brand for on-road SUVs. Newno is a new category of tire that combines one-rank higher basic performance and long life. By adopting technologies that are also used in premium brands, it offers both wet grip...

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Bridgestone Wins Good Design Award for Four Products

Bridgestone was recently announced to have received a 2022 Good Design Award for four of its products and services. These are the Blizzak VRX3, a premium studless winter tire; the Alenza LX100, an SUV tire focused on comfort; the Ecopia NH200, a series of fuel-efficient passenger car tires; and Mobox, a subscription service for passenger car tires and maintenance. The...

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