Bridgestone has installed a demonstration unit at the Bridgestone Innovation Park in Kodaira City, Tokyo, for precision pyrolysis (oilification) of used tires. The move is part of an initiative to generate decomposed oil and recycled carbon black from used tires by thermally decomposing them. The project is one of two R&D themes under the New Energy and Industrial Technology Development...
Bridgestone has been selected for the fourth consecutive year as “Digital Transformation Stock (DX Brand)”, an initiative by the Ministry of Economy, Trade and Industry (METI), the Tokyo Stock Exchange, and the Information-technology Promotion Agency, Japan (IPA). DX Stocks are companies listed on the Tokyo Stock Exchange that are engaged in Digital Transformation (DX), a process of drastically transforming their...
Bridgestone and Kyushu University signed an organization-responsive collaboration in March and will begin a comprehensive collaboration aimed at solving apparent and latent issues. Both parties have been engaged in advanced joint research on rubber materials for tires, and are now partnering up to implement comprehensive initiatives including joint research and human resource development. They will work together to realize the...
Bridgestone’s Chemicals & Diversified Products business achieved higher revenues in the first quarter (January-March) of fiscal 2023. In particular, the chemical products business, whose profitability has steadily been improving, and the diversified business in the Americas (pneumatic springs), which is expected to expand into EVs, are showing positive results. The key is seen to be rubber technology, which the company...
Bridgestone has switched all purchased electricity used at its six Japanese tire and raw materials plants to renewable energy. In addition, two chemical plants (Seki and Kumamoto) have also begun switching and will continue to systematically expand the use of renewable energy in the future. The company said in 2021 that it aims to achieve 100% renewable energy at its...
Bridgestone will expand sales in this year’s summer tire season by focusing on the new Newno, launched in February this year, and the Alenza, a brand for on-road SUVs. Newno is a new category of tire that combines one-rank higher basic performance and long life. By adopting technologies that are also used in premium brands, it offers both wet grip...
