bridgestone

Bridgestone to Expand Basic Technology for Innovative Tires

Bridgestone Corp. (TYO:5108) plans by 2030 to have more than 90 percent of its tires used globally in repairs to incorporate its Enliten Technology, a basic technology for innovative tires for electric vehicles (EVs) and fuel cell vehicles. The expansion of Enliten Technology is part of a reinforcement strategy for the premium business component of Bridgestone’s core business operations. While...

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Bridgestone to Supply Lexus With Tires Incorporating Run-Flat Technology

Bridgestone Corp. (TYO:5108) has announced that it will be supplying its Alenza 001 tires as OE for the new Lexus NX, which is set to start rolling out this month. Alenza is a premium SUV tire brand targeted toward on-road use. And the Alenza 001 set to be fitted to the Lexus NX is being positioned by Bridgestone as one...

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Bridgestone to Withdraw From Conveyor Belt Business

Bridgestone Corp. (TYO:5108) has announced its intent to withdraw from the conveyor belt business, with plans to completely end its operations here by the end of 2024 after gradually ramping down production and sales. Discussions are moving forward based on the idea that workers in this business will continue to be employed under the Bridgestone Group. The chemical and industrial...

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Bridgestone Wins Good Design Award for Corporate Font

Bridgestone Corp. (TYO:5108) recently announced its inclusion among this year’s Good Design Award winners for a corporate font created by the auto and truck parts manufacturer. Developed to express the brand identity of this multinational company, Bridgestone Type is a proprietary font that incorporates this identity into Bridgestone design elements. Offering readability, versatility and beauty, the font has been incorporated...

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Bridgestone Looks to Improve Sleep Quality Through Joint Research Project

Bridgestone Corp. (TYO:5108) has joined a project being carried out in Kurume, Fukuoka Prefecture, for joint research into healthy sleep. Working together with the goal of resolving various sleep-related social issues, participants in the project span industry, academia, government and the medical sector. Bridgestone’s own efforts under the project will begin with the company’s Kurume Plant. The company will endeavor...

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Bridgestone to Consolidate Domestic Production Bases for Automotive Seat Pads

Bridgestone Corp. (TYO:5108) has announced plans to consolidate its domestic production bases for automotive seat pads, slimming down from its current four-base setup under domestic subsidiaries Bridgestone Chemitech Co. Ltd. (BSCT) and Bridgestone Diversified Chemical Products Co. Ltd. (BDCP). To achieve this consolidation, Bridgestone intends to close BSCT’s Ageo Plant in Ageo, Saitama Prefecture. Once this plant is closed in...

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