bridgestone

Bridgestone Installs Accessible Curbs at Bus Station in Okayama

Bridgestone Corp. (TYO:5108) has teamed up with Yokohama National University, the Japan Transportation Planning Association (JTPA) and Advance KK to install accessible curbs at the Korakuen bus station in Okayama, Okayama Prefecture. Making use of features such as a specially shaped side, these accessible curbs for bus stations facilitate smaller gaps between the curb and a bus’s entrance and exit....

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Bridgestone Begins Supply of Turanza Tires as OE for New Mazda 3

Bridgestone Corp. (TYO:5108) has started supplying its Turanza T005A line of tires as OE for Mazda Motor Corp.’s (TYO:7261) new Mazda 3. Designed with a focus on people, the new-model Mazda 3 is said to bring radical improvements to basic vehicle performance. Mazda is touting this as including significant refinements in terms of how smooth the car feels to operate,...

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Bridgestone Plans 3% Price Hike for Domestic Aftermarket Tires

Bridgestone Corp. (TYO:5108) is set to increase its prices on aftermarket tires shipped within Japan starting Aug. 1. With distribution-related costs surging amid factors such as a labor shortage, and the expectation that this trend will continue going forward, Bridgestone has decided on the strategy of increasing its own prices in response. This marks the company’s first price increase since...

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Bridgestone Finds Success With Sales Initiative Focused on Flagship Regno Brand

Bridgestone Corp. (TYO:5108) is seeing success with a sales initiative for summer tires. The main target of the sales initiative is the Regno GR-XII, which launched this February. Based on the brand concept of great balance, the new summer tire under the company’s flagship Regno brand provides an excellent balance of seven metrics that customers look for in tires. These...

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Rubber Unions, Companies Settle on Wage Increases for 2019

The Japanese Rubber Workers’ Union Confederation has released the results of its 2019 spring labor initiative aimed at securing higher wages and bonuses for workers at major rubber companies. As part of this, the organization announced that 56 of its 58 member unions submitted wage requests, of which 49 have reached a settlement with the relevant companies. Meanwhile, 49 unions...

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Bridgestone Holds Memorial Ceremony for Former CEO Yoichiro Kaizaki

Bridgestone Corp. (TYO:5108) held an April 25 ceremony at the Imperial Hotel Tokyo’s Peacock Room to remember the late Yoichiro Kaizaki. Formerly president and CEO at Bridgestone, Kaizaki passed away on Jan. 20 this year at the age of 85. Around 500 people, including current and former employees as well as other industry figures, attended the ceremony to look back...

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