Bridgestone Corp. (TYO:5108) has developed new sensor technology for measuring tire load and wear. This comes in the form of the Smart Strain Sensor, a device that can be attached to the interior of tires to measure the change in strain that occurs as the tires of a moving vehicle make contact with the road. This feature in Bridgestone’s Smart...
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Bridgestone Corp. (TYO:5108) is faced with a rather unfavorable business environment for its studless winter tires at present, impacted by this fiscal year’s reduction in new car sales and a relatively mild winter. Still, the company is making efforts to grow sales for these tires, focusing its efforts on the Blizzak VRX2 and Blizzak VRX lines in particular. As part...
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Bridgestone Corp. (TYO:5108) announced plans on Dec. 13 for a reshuffle of its top leadership, with Vice Chair Shuichi Ishibashi slated to become CEO next year. Ishibashi will be inaugurated following approval at a Board of Directors meeting that is scheduled for after the company’s annual shareholders meeting in late March. Masaaki Tsuya, who currently serves as CEO and representative...
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Bridgestone Corp. (TYO:5108) is reconstructing an existing technological development base in Kodaira, Japan, to build the Bridgestone Innovation Park. The rebuilt facilities here will form a globally oriented base from which to achieve innovation as the company positions 2020 as the start of a new era of value creation. Bridgestone Innovation Park will serve as a composite area. On top...
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Toyo Tire Corp. (TYO:5105) announced on Nov. 28 that it intends to sell off half of the stock that it holds in Bridgestone Corp. (TYO:5108), a company with which Toyo Tires has business and capital partnerships. Back in 2008, the two companies formed a capital partnership to help establish a strong relationship of trust. And now, Toyo Tires says, this...
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Bridgestone Corp. (TYO:5108) recently announced that its Battlax Hypersport S22 tires have been selected as original equipment for the 2020 Kawasaki Ninja 1000SX, a sport tourer motorcycle released this month by Kawasaki Heavy Industries Ltd. (TYO:7012). In addition to impressive dry grip and light handling, the Battlax Hypersport S22 provides excellent wet performance. This allows the tire to give riders...
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