Bridgestone Corp. (TYO:5108) plans Oct. 1 to change the name of group company Bridgestone Tire Japan Co. Ltd. (BJT) to Bridgestone Tire Solutions Japan Co. Ltd. (BTSJ). While BTJ is responsible for the company’s wholesale business, which is centered on tires, the company name will change to BTSJ in aim of accelerating expansion of its solutions business. Along with BJT...
Bridgestone Europe NV/SA, a group company under Bridgestone Corp. (TYO:5108), recently announced that it has collaborated with Microsoft Corp. to develop a world-first monitoring system that is able to detect tire damage while in motion. This system comes as a proprietary technology that makes use of the Microsoft Connected Vehicle Platform (MCVP). It is able to recognize in real time...
Bridgestone Corp. (TYO:5108) announced on June 25 that it has finished acquiring the iTrack Solutions Business of U.K.-based company Transense Technologies PLC. Transense’s iTrack Solutions Business provides mining companies with solutions that contribute to both tire maintenance as well as the optimization of vehicle operations. Through this, the business has built up an excellent reputation for itself over the years....
Bridgestone Corp. (TYO:5108) has announced that in response to the tough business conditions brought about by the novel coronavirus, it will reduce its compensation for corporate officers. This will extend to all executives responsible for management – including those stationed overseas – but will exclude overseas business executives who are also serving as executives in Japan. The reduced pay will...
Bridgestone Sports Co. Ltd. and wholly-owned subsidiary Bridgestone Sports Sales Japan Co. Ltd. have decided to withdraw from operations for tennis-related sporting goods at the end of 2020. Following its full-fledged entry into the tennis goods business in 1984, Bridgestone has been designing, manufacturing and selling tennis products in Japan, primarily under the Bridgestone brand. The company has also served...
Bridgestone Corp. (TYO:5108) is supplying its Battlax Racing Street RS11 tires as OE for the 2020 models of Yamaha Motor Co. Ltd.’s (TYO:7272) YZF-R1 and YZF-R1M super sports bikes, which the automaker unveiled on May 28. A flagship model in Bridgestone’s lineup of road-legal sports tires, the Battlax Racing Street RS11 was designed to provide sporty performance on public roads....
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