Bridgestone Corp. (TYO:5108) has started supplying its Turanza T005A line of tires as OE for Mazda Motor Corp.’s (TYO:7261) new Mazda 3. Designed with a focus on people, the new-model Mazda 3 is said to bring radical improvements to basic vehicle performance. Mazda is touting this as including significant refinements in terms of how smooth the car feels to operate,...
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Bridgestone Corp. (TYO:5108) is set to increase its prices on aftermarket tires shipped within Japan starting Aug. 1. With distribution-related costs surging amid factors such as a labor shortage, and the expectation that this trend will continue going forward, Bridgestone has decided on the strategy of increasing its own prices in response. This marks the company’s first price increase since...
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Bridgestone Corp. (TYO:5108) is seeing success with a sales initiative for summer tires. The main target of the sales initiative is the Regno GR-XII, which launched this February. Based on the brand concept of great balance, the new summer tire under the company’s flagship Regno brand provides an excellent balance of seven metrics that customers look for in tires. These...
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The Japanese Rubber Workers’ Union Confederation has released the results of its 2019 spring labor initiative aimed at securing higher wages and bonuses for workers at major rubber companies. As part of this, the organization announced that 56 of its 58 member unions submitted wage requests, of which 49 have reached a settlement with the relevant companies. Meanwhile, 49 unions...
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Bridgestone Corp. (TYO:5108) held an April 25 ceremony at the Imperial Hotel Tokyo’s Peacock Room to remember the late Yoichiro Kaizaki. Formerly president and CEO at Bridgestone, Kaizaki passed away on Jan. 20 this year at the age of 85. Around 500 people, including current and former employees as well as other industry figures, attended the ceremony to look back...
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Bridgestone Mining Solutions Australia Pty Ltd. (BMSA), an Australian subsidiary of Bridgestone Corp. (TYO:5108) that sells and services mining vehicle tires and conveyor belts, recently opened the Hunter Mining Solution Centre (HMSC). The HMSC provides mining companies with a suite of solutions for on-site operations that includes the sale, maintenance and repair of mining vehicle tires, rim modification and repair,...
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