Bridgestone Corp. (TYO:5108) is seeing success with a sales initiative for summer tires. The main target of the sales initiative is the Regno GR-XII, which launched this February. Based on the brand concept of great balance, the new summer tire under the company’s flagship Regno brand provides an excellent balance of seven metrics that customers look for in tires. These...
The Japanese Rubber Workers’ Union Confederation has released the results of its 2019 spring labor initiative aimed at securing higher wages and bonuses for workers at major rubber companies. As part of this, the organization announced that 56 of its 58 member unions submitted wage requests, of which 49 have reached a settlement with the relevant companies. Meanwhile, 49 unions...
Bridgestone Corp. (TYO:5108) held an April 25 ceremony at the Imperial Hotel Tokyo’s Peacock Room to remember the late Yoichiro Kaizaki. Formerly president and CEO at Bridgestone, Kaizaki passed away on Jan. 20 this year at the age of 85. Around 500 people, including current and former employees as well as other industry figures, attended the ceremony to look back...
Bridgestone Mining Solutions Australia Pty Ltd. (BMSA), an Australian subsidiary of Bridgestone Corp. (TYO:5108) that sells and services mining vehicle tires and conveyor belts, recently opened the Hunter Mining Solution Centre (HMSC). The HMSC provides mining companies with a suite of solutions for on-site operations that includes the sale, maintenance and repair of mining vehicle tires, rim modification and repair,...
Bridgestone Corp. (TYO:5108) announced on April 12 that it has won a design rights infringement lawsuit against the Shengtai Group in the Beijing Intellectual Property Court. The case stemmed from the Japanese firm’s claim that the major Chinese tire manufacturer utilized a tread pattern patented for the Bridgestone ST3000 truck tire. Bridgestone first filed the lawsuit with the Beijing Intellectual...
Bridgestone Corp. (TYO:5108) recently announced that it is set to join the Japan Aerospace Exploration Agency (JAXA) and Toyota Motor Corp. (TYO:7203) in an international space exploration mission. Through the mission, JAXA and Toyota aim to expand the domain of human activity while also developing new intellectual property. Bridgestone, meanwhile, will move forward with research for contact patches – essentially...
