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Bridgestone’s Australian Subsidiary Opens Mining Solutions Center

on November 20, 2017 in Tires

The Australian subsidiary of Bridgestone Corp. (TYO:5108) has established a new office location dedicated to mining solutions. Bridgestone Earthmover Tyres Pty. Ltd. has opened the Pilbara Mining Solution Center (PMSC) in Port Hedland, Pilbara, Western Australia. The office will market and service conveyor belts and tires for mining vehicles in Australia. The Australian subsidiary will use PMSC to sell and...

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Bridgestone’s Foamed Rubber Technology Driving Force Behind Blizzak Studless Tires

on November 7, 2017 in Tires

Bridgestone Corp.’s (TYO:5108) Blizzak studless tires have for the 16th consecutive year been the most popular tire choice for passenger cars in five major cities within the Hokkaido and Northern Tohoku regions, which see heavy snowfall. The tires possess overwhelming market strength in these cities, where they are installed on approximately half of all passenger cars. At the core of...

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World-Championship Solar Car on Exhibit at Bridgestone’s Tokyo Motor Show Booth

on October 27, 2017 in Products

At its Tokyo Motor Show booth, Bridgestone Corp. (TYO:5108) is displaying a solar-powered car developed by Kogakuin University’s Solar Team. The car is the team’s 3rd vehicle, OWL, and was built in 2015. It won second place in the Cruiser Class at the 2015 Bridgestone World Solar Challenge race held in Australia – one of the largest solar races in...

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Bridgestone Reiterates Global Efforts, Goals in 2017 Medium-Term Business Plan

on October 19, 2017 in Tires

Bridgestone Corp. (TYO:5108) Chairman and CEO Masaaki Tsuya has announced the tire manufacturer’s Mid-Term Management Plan (MTP) for 2017, with medium-term numerical targets largely unchanged from the MTP issued the previous year. The 2017 plan reiterates the 2016 MTP’s medium-term goals of a return on assets (ROA) of 6 percent, an operating profit rate of 10 percent, and a return...

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Bridgestone to Boost European Tire Production With 266 Million Euro Investment

on October 18, 2017 in Tires

Bridgestone Corp. (TYO:5108) recently announced that the company will invest a total of 266 million euros ($312.56 million) to boost the tire production capacity of its European subsidiary Bridgestone Europe NV/SA (BSEMEA). The move is aimed at increasing the supply of high-performance tires in Europe. Production will be bolstered at three of the company’s European locations. These are the Poznan...

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Bridgestone’s Ecopia EP150 Tires to Be Used in New Nissan Leaf

on October 4, 2017 in Tires

Bridgestone Corp. (TYO:5108) has begun delivering Ecopia EP150 tires to Nissan Motor Co. Ltd. (TYO:7201) for use in the company’s updated Nissan Leaf electric vehicle. These tires play an important part in helping the Leaf achieve its characteristically stable control and comfortable ride, and also extend the car’s driving range. With the Ecopia line, Bridgestone has managed to reduce rolling...

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