Bridgestone Corp.’s (TYO:5108) Blizzak studless tires have for the 16th consecutive year been the most popular tire choice for passenger cars in five major cities within the Hokkaido and Northern Tohoku regions, which see heavy snowfall. The tires possess overwhelming market strength in these cities, where they are installed on approximately half of all passenger cars. At the core of...
At its Tokyo Motor Show booth, Bridgestone Corp. (TYO:5108) is displaying a solar-powered car developed by Kogakuin University’s Solar Team. The car is the team’s 3rd vehicle, OWL, and was built in 2015. It won second place in the Cruiser Class at the 2015 Bridgestone World Solar Challenge race held in Australia – one of the largest solar races in...
Bridgestone Corp. (TYO:5108) Chairman and CEO Masaaki Tsuya has announced the tire manufacturer’s Mid-Term Management Plan (MTP) for 2017, with medium-term numerical targets largely unchanged from the MTP issued the previous year. The 2017 plan reiterates the 2016 MTP’s medium-term goals of a return on assets (ROA) of 6 percent, an operating profit rate of 10 percent, and a return...
Bridgestone Corp. (TYO:5108) recently announced that the company will invest a total of 266 million euros ($312.56 million) to boost the tire production capacity of its European subsidiary Bridgestone Europe NV/SA (BSEMEA). The move is aimed at increasing the supply of high-performance tires in Europe. Production will be bolstered at three of the company’s European locations. These are the Poznan...
Bridgestone Corp. (TYO:5108) has begun delivering Ecopia EP150 tires to Nissan Motor Co. Ltd. (TYO:7201) for use in the company’s updated Nissan Leaf electric vehicle. These tires play an important part in helping the Leaf achieve its characteristically stable control and comfortable ride, and also extend the car’s driving range. With the Ecopia line, Bridgestone has managed to reduce rolling...
Bridgestone Corp. (TYO:5108) marked the 50th anniversary of its corporate group activity in Thailand with a commemorative ceremony in Bangkok. The ceremony was attended by special guests such as Thailand’s Minister of Science and Technology Achaka and Thai Board of Investment Secretary General Hirunya, as well as local business partners. Attendees from Bridgestone group included CEO Masaaki Tsuya, COO Kazuhisa...
