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Bridgestone Develops Next-Gen Polyisoprene, Potential to Outperform Natural Rubber

on December 15, 2016 in Innovation, Materials

Bridgestone Corp. (TYO: 5108) announced on Dec. 13 that it has successfully synthesized a next-generation polyisoprene rubber (IR). The material features a narrowly controlled molecular structure and uses the company’s proprietary new gadolinium (Gd) polymerization catalyst. The new catalyst enables industrial applications for which conventional Gd catalysts have so far been unsuitable. Although IR is the synthetic rubber most closely...

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Bridgestone Sports Eyes 15% Share of US Golfball Market: CEO Ken Nishimura

on December 14, 2016 in Interviews

Bridgestone Sports Co. Ltd., a subsidiary of Bridgestone Corp. (TYO:5108), has persevered in a challenging domestic market for the golf products business in Japan during 2016. As a result, the company projects that year-on-year golf ball sales will be up 5 percent. While cutting back on selling bargain goods, Bridgestone Sports has increased sales of authentic products by more than...

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Bridgestone Announces New Motorcycle Tires With Better Tread Life and Handling

on December 9, 2016 in Tires

Bridgestone Corp. (TYO:5108) will release its new Battlecruise H50 motorcycle tires in February of next year. The tires, which come in eight sizes, are designed for V-twin cruiser motorcycles. The company plans to put out 14 more sizes in 2018. The Battlecruise H50s are tubeless bias-ply motorcycle tires for cruisers outfitted with a V-twin engine. The concept behind the product...

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Bridgestone CEO Tsuya Positive on Trump Presidency in Immediate Future

on December 7, 2016 in Tires

Bridgestone Corp. (TYO:5108) CEO and Chairman Masaaki Tsuya recently offered his perspective on U.S. President-elect Donald Trump’s plans to pull out of the North American Free Trade Agreement (NAFTA) and the Trans-Pacific Partnership (TPP). Speaking at a press conference held on Dec. 5, Tsuya said that these moves could in the near term have a positive effect on tires and...

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Winter Tire Demand Holds Firm for 2016

on November 29, 2016 in Tires

Demand for commercial winter tires in Japan is expected to be largely the same as that seen in 2015, according to the mid-year review of domestic tire demand for 2016 published by the Japan Automobile Tyre Manufacturers Association (JATMA) in July. The review projects a 100 percent year-on-year equivalent on four-wheel vehicle tires, at approximately 23.2 million units. Of these,...

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Mazda Selects Bridgestone’s Potenza Tires for Roadster RF

on November 18, 2016 in Tires

Bridgestone Corp. (TYO:5108) will supply Potenza tires to Mazda Motor Corp. (TYO:7261) as original equipment tires for the Roadster RF, for which Mazda started taking orders in November. The Potenza S001 – the model being supplied as original equipment tires to the Roadster RF – is instrumental in the vehicle realizing its features of superior handling, stability and maneuverability. Many...

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